Looking for a Meta Ads targetologist | Niche: men's bags (tactics + everyday style)

ABOUT THE PROJECT

An active eCommerce business selling men's bags in two directions: tactical holster bags and everyday men's bags. The business has real sales and potential for growth — we are looking for a person who wants to grow together. A Meta account with history, there are materials for advertising.

WHAT YOU WILL BE DOING

- Analyzing campaign results and making decisions independently: scale, stop, or change the approach.

- Thinking strategically: how to increase the number of applications without wasting the budget.

- Writing texts for advertisements.

- Developing scripts for video ads — this is the main format we are focusing on.

- Regularly analyzing competitors and proposing specific ideas for improvement or testing.

- Clearly explaining your decisions: why this way and how it will affect the cost of applications.

WHO WE ARE LOOKING FOR

- Proven results in eCommerce — years are not the main thing, cases are more important.

- Cases with a male audience — mandatory: accessories, bags, clothing, tactics, EDC, outdoor.

- Understanding the full funnel: cold traffic → warming → retargeting.

- Reading numbers (CPL, ROAS, CAC) and drawing conclusions, not just reporting.

- Having your own opinion and being able to defend it with arguments, not just agreeing with everything.

- Being able to write advertising texts and scripts for videos independently — without involving a copywriter.

CONDITIONS

- The advertising budget is currently $1–1.5k per month, and it will definitely increase with the hiring of the right person.

- There is an active account with data, advertising materials, prompt feedback, and real freedom in decision-making.

- Format: freelance, long-term cooperation. In the future, there may be consideration for in-house full-time — if there is such a desire.

- Payment: initially fixed, then a transition to fixed + percentage for greater motivation will be considered.

HOW TO RESPOND

1. A case in a similar niche: product, budget, result, period.

2. A screenshot from Ads Manager for this case. It should show: period, daily budget, number of impressions, number of clicks, number of purchases (or inquiries — depending on the campaign goal), cost per purchase, CTR, and CPM.

3. An example of a script for video advertising or an advertising text that you wrote.

Responses without cases and examples of work will not be considered.

If your approach aligns — I look forward to your response, I will review it carefully.