SMM specialist for web platform

Social Media Marketing (SMM) — incorrectly specified categories?

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A unified marketing media plan needs to be prepared for the presence of the platform allpaypayz.com in social networks and professional channels. The plan should describe the communication strategy, key content directions, overall tone, publication frequency, and approach to working with different audiences (merchants, providers, business owners, international segment). After the plan is approved, further long-term cooperation for its implementation and regular management of channels may be possible.

Main tasks of the specialist

Analyze the target audience and the current positioning of the platform.
Formulate a social media presence strategy (LinkedIn, Telegram, secondary channels).
Define content types and the overall communication style of the brand.
Prepare a detailed media plan for 1–3 months with the possibility of scaling.
Agree on the plan and offer recommendations for further management.
If successful, move to the stage of systematic management of channels according to the media plan.

Candidate requirements

Experience in developing media strategies and media plans for technology or B2B projects.
Ability to write expert content, especially for LinkedIn.
Understanding of promotion principles in fintech, SaaS, or related digital niches.
Skill in a systematic approach: analytics, structure, content logic, maintaining a consistent style.
Ability to independently propose solutions without the need for micromanagement.
Willingness to coordinate related contractors (LinkedIn outreach, Telegram, designer).

Experience preferences

Experience working with an international audience (EU, LATAM, Middle East).
Experience managing accounts of executives and companies (CEO personal brand).
Creation of analytical and expert content in fintech/payment services.
Understanding the specifics of the payment provider market and the merchant → provider role model.
Ability to create news hooks and storytelling for the B2B segment.
Project experience with comprehensive coordination of multiple channels.

Collaboration format

Work with individual freelancers, agencies are not considered.
Task No. 1 — preparation of a quality media plan.
After successful completion — long-term cooperation for media management according to the approved strategy.