Colleagues, we need a logo design and its packaging in a presentation template (here is the template for the logo work result – https://drive.google.com/file/d/15FJZdA-BJJdvIV59CUT4-2UyHlEuihkv/view?usp=sharing, the template itself will be provided).
The logo concept is already available, no need to come up with it. We need a quality development and drawing of 3 variants of the concept, after the approval of one variant – refinement to the final version, presentation of color combinations, and ultimately packaging in a presentation.
The logo concept involves the company name + the face of the founder (to be drawn from a photograph, photographs will be provided to the performer) with knives/other elements, the style of the face is as follows:

1. General information about the project
Company: Papa Did It
Field of activity: Production of craft meat snacks (jerky)
Product description:
• Pieces of meat, dried in special equipment and marinated in various spices.
• Restaurant spice blends and salt from the ancient underground sea in the Chilean desert are used.
• New flavors reflecting the gastronomic culture of the founder's multinational region.
Brand mission:
• To provide customers with craft snacks with a restaurant, gastronomic approach to flavors.
2. Goals and objectives of development
• To create a unique and memorable logo that reflects the values and features of the brand.
• To form a brand image that combines playfulness and seriousness.
• To ensure the versatility of the logo for use on various media.
3. Target audience
1. "Rushers"
• Characteristics: People who constantly buy jerky as a snack due to lack of time.
• Behavior: Read the product composition, avoid cheap stores and gas stations.
• Motivation: Quality and usefulness of the product.
2. "Gourmets"
• Characteristics: People who use jerky as a snack with alcohol (wine, beer, whiskey).
• Behavior: Appreciate flavor directions, compatibility with alcohol.
• Motivation: Gastronomic experience, new flavors.
3. "Health enthusiasts"
• Characteristics: People who prefer jerky to traditional chips and other snacks.
• Behavior: Monitor the product composition, salt content.
• Motivation: Healthy lifestyle, product usefulness.
4. Brand and product characteristics
• Positioning: Craft product with a restaurant approach to flavors.
• Unique selling proposition:
• Handmade.
• Use of exclusive spices and salt.
• Family history and continuity.
• Price category: Above average, the product is perceived as premium.
5. Logo requirements
Language version: Latin script, English language.
Name to be displayed in the logo: Papa Did It
Character and style of the logo:
• Combination of playfulness and seriousness of intentions.
• Masculine, strong character.
• Should reflect family history and the craft nature of the product.
Color scheme:
• No more than three colors.
• Preference for vintage, unconventional, but harmonious combinations.
• Avoid loud, neon, "cheap" colors.
Visual images:
• Reflection of family continuity and history.
• Possible use of symbols related to father and family values.
• Emphasis on the craft nature and uniqueness of the product.
Unacceptable elements:
• Clichés and stereotypical images that may cheapen the brand.
• Visual solutions that do not correspond to the brand values.
6. Logo application
The logo must be universal and used on the following media:
• Product packaging.
• Website and online store.
• Social networks.
• Tents at fairs and exhibitions.
• Printed materials (business cards, brochures, flyers).
• Outdoor advertising.
7. Goals of logo use
• Trademark registration.
• Branding of products and advertising materials.
• Creating recognition and strengthening the brand image.
8. Evaluation criteria for work
• Compliance of the logo with the values and character of the brand.
• Uniqueness and memorability of the design.
• Versatility of use on different media and in different scales.
• Professional design considering the provided sketch.
9. Additional information
• Mandatory elements: The name "Papa Did It" must be displayed in the logo. Use of the founder's face
I look forward to your proposals