Collection and verification of the email database.
Registration of a separate domain for mailings.
Creation of 2-5 mailboxes and configuration of SPF, DKIM, DMARC.
Warming up the mailboxes.
Preparation of an email sequence (1 email + 2-3 follow-ups).
Launching the mailing with a gradual increase in volume
Budget is negotiable. It is important to have case studies.
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Budget: 15000 UAH Deadline: 3 days
This is a classic process of preparing and launching an email campaign with a focus on deliverability. Let's break down each stage in detail, including examples from real practice.
1. Collection and verification of the email database
Case:
Company X collected email addresses through landing pages and webinars. However, due to the lack of verification, some emails "bounced." After implementing ZeroBounce and NeverBounce, the share of undelivered emails decreased from 12% to 2%.
Solution:
Use verification tools (ZeroBounce, NeverBounce, Snov.io).
Exclude duplicates and inactive addresses.
Segment the database (new subscribers, clients, partners).
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2. Registering a separate domain for mailings
Case:
Startup Y launched a mailing from the main domain, which led to a drop in the reputation of the main mail server (emails started going to spam). After switching to a subdomain (mail.company.com) and warming it up, the open rate increased by 35%.
Solution:
Purchase a subdomain for mailings (news.yourcompany.com).
Set up proper separate use of email domains.
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3. Creating 2-5 mailboxes and setting up SPF, DKIM, DMARC
Case:
Agency Z sent commercial offers, but emails often ended up in spam. After setting up SPF, DKIM, and DMARC, the open rate increased from 8% to 22%.
Solution:
Create 2-5 mailboxes (for example, info@, sales@, support@).
Set up SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication).
Use Google Postmaster Tools for monitoring.
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4. Warming up mailboxes
Case:
Company E immediately sent 5,000 emails from a new domain, which caused the account to be blocked. After switching to a warming strategy (starting with 20-50 emails per day), deliverability increased from 40% to 90%.
Solution:
For the first 2 weeks, send in small volumes (50-100 emails per day).
Increase limits by 15-20% per week.
Use services like Lemwarm, Warmy.io.
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5. Preparing the email sequence
Case:
SaaS company A tested two strategies: one email and a series of follow-ups. The series (1 email + 2 follow-ups) showed a 57% increase in responses.
Solution:
First email = value + brief introduction.
Follow-up #1 = reminder + new argument.
Follow-up #2 = final email with Call-to-Action.
Testing different subject lines and CTAs.
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6. Launching the mailing with gradual volume increase
Case:
E-commerce brand B started with 500 emails per day, gradually increasing to 5,000. The open rate remained above 20%, and the quantity...
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