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We need a person who will fully take over email marketing:
Building and optimizing funnels for different audiences:
architects (warm / cold)
dealers (warm / cold)
Regular newsletters (content + design + launch)
Segmentation of the database and logic of transitions between funnels (cold → warm)
Constant updating of the database (new leads from advertising, website, social media)
Working with the email platform (Mailchimp / Flodesk or similar)
Analytics and reporting (open rate, CTR, conversions, insights)
Expectations:
a person who thinks like a marketer, not just "designing emails" — understands funnels, segmentation, and how to lead a contact to a sale.
