Targeted Advertising Specialist

Requirements:

Mandatory

• Practical experience with Google Ads.
• Experience in promoting commercial websites.
• Ability to conduct a full website audit.
• Experience with Google Analytics.
• Proficiency in Google Search Console.
• Experience with Google Tag Manager.
• Knowledge of Google ranking factors.
• Experience with WordPress admin panel.
• Ability to work with large volumes of information and analytics.

Will be an advantage

• Experience in promoting manufacturing enterprises.

Working conditions:

· Part-time employment

· Be available during working hours

· Most importantly - results and cost minimization

Responsibilities:

• Setting up, managing, and optimizing advertising campaigns in Google Ads.
• Planning and launching advertising campaigns for various company activities.
• Analyzing advertising effectiveness, optimizing budget, lead cost, and conversions.
• Conducting comprehensive SEO audits of websites.
• Identifying and fixing technical errors affecting indexing and ranking.
• Developing SEO strategies for new and existing websites.
• Creating a semantic core, clustering key queries.
• Controlling internal and external SEO optimization.
• Setting technical tasks for copywriters regarding SEO text writing.
• Analyzing competitors and their advertising activities.
• Working with Google Analytics 4, Google Search Console, Google Tag Manager.
• Analyzing user behavior and conversion paths.
• Formulating recommendations for improving website structure.
• Participating in the design of new websites and landing pages.
• Consulting designers and developers on SEO and advertising requirements at the website creation stage.
• Controlling the correctness of implementing technical requirements after the website launch.
• Regularly monitoring website positions and preparing reports.
• Searching for new opportunities to increase organic and paid traffic.

Main tasks:

• Increasing the number of quality leads from websites.
• Reducing lead cost.
• Improving organic traffic.
• Increasing website conversions.
• Controlling the effectiveness of advertising campaigns.
• Participating in the creation of new websites in such a way that they are ready for effective SEO promotion and advertising launch.