About the project:
We are creating online courses for doctors specializing in hip joint endoprosthetics. We have a designer, videographer, and targeting specialist — we need a person who will think through and describe creative ideas so that they hit the target audience as accurately as possible.
💡 What do we offer the client within the project?
🔹 Lectures and online courses where the doctor shares their vision and approaches to treatment
🔹 Practical blocks and offline meetings with the opportunity to be present in the operating room — in small groups for maximum engagement and attention
🔹 Recordings of surgeries and access to real clinical cases for review
🔹 Mentorship and support from experienced practicing doctors
🔹 An environment of professional support and development — a place where you gain knowledge firsthand and find support for your growth
Tasks:
Develop ideas and scripts for creatives (videos and static images) for targeted advertising.
Write technical specifications for the designer: what should be on the creative, what text, structure, key message.
Create scripts for videos: what the doctor does, what they say, how the scene is built, at what pace.
Process the semantic core — formulations that "hook" the target audience of doctors.
Develop advertising hypotheses and series of creatives (sequential variations for tests).
Requirements:
Experience in marketing, copywriting, or creating advertising scripts.
Understanding the principles of target communication in B2C / educational niche.
Ability to formulate strategy and logic of the advertising campaign (sequence, hypotheses, messages).
Experience in medical or educational topics is a plus.
We provide:
Collaboration format:
Payment is made per project — for approved creatives. We approach the evaluation of work flexibly and consider the possibility of long-term partnership after the first successful launches.
Remote work.
Possibility of long-term collaboration after a successful start.
In your application, please specify:
your experience that meets the requirements of this vacancy;
examples of your work or creatives that have been implemented (experience in the medical field is especially welcome — if you have such examples);
if you do not have experience specifically in the medical topic — this is not critical, we will consider other options as well.
In the price field, please indicate your price for preparing the technical specification for one static creative.
The price indicated in the announcement is nominal.
During the selection process, we will focus directly on your bids.
