Technical task for the designer – STAR.PROJECT
We are launching a new party brand STAR.PROJECT. It is necessary to create a recognizable modern visual style that can be used for a series of large-scale events.
Concept
- Name: STAR.PROJECT
- Main brand symbol: star.
- Main colors: yellow / golden
- Style: modern, premium, energetic, youthful, festival.
- Target audience: 18–30 years old.
It is necessary to develop
- Logo
- Main version.
- Light and dark versions.
- Variant for social media avatars.
- Minimalist icon with a star.
- Corporate identity
- Color palette.
- Fonts.
- Brand elements.
- Patterns and decorative graphic elements.
- Posters
- Universal template.
- Options for one, two, and multiple artists.
- Versions for Instagram, Facebook, and print.
- Banners and content for social media
- Posts.
- Stories.
- Reels Cover.
- Announcements.
- Countdown.
- Sold Out.
- Line Up.
- Aftermovie.
- Thank You.
- Informational templates.
- Ticket design
6. Brand character
It is necessary to create a unique mascot – Star.
Requirements:
- recognizable character;
- charismatic;
- stylish;
- modern;
- positive;
- with character;
- can change emotions and poses.
The character should regularly appear on STAR.PROJECT social media, participate in announcements, contests, interactions, memes, greetings, and advertising campaigns. It should become one of the main symbols of the brand.
Important
All materials must be executed in a unified corporate style. The design should easily scale for different cities, venues, and a series of future events.
At the end of the work, all source files (AI/Figma/PSD) must be transferred, as well as finished materials in PNG, PDF, and SVG.
