Good day to everyone and strong health! I am looking for a specialist for product photography/videography and content creation for two products that have absolutely identical characteristics but different intended uses. These are towels for detailing/care of home glass.
Content goals:
• Use on the website (one-page landing).
• Creation of advertising creatives for Facebook, Instagram, TikTok, Google Ads.
1. Photos (at least 10-15 shots)
Main requirements:
• High quality (minimum 2000×2000 px, JPG + PNG format for backgrounds).
• Shots in different formats (horizontal, vertical, square for advertising).
• Background: neutral (white/gray) for the catalog, contextual shots in car/home conditions.
• Add detailed macro shots of the towel's structure.
Shots needed:
✅ Product photos (towel from different angles, rolled up, unfolded, close-up).
✅ Quality comparison (comparison with regular fabric or analogs).
✅ Use in the car (wiping the body, glass, mirrors).
✅ Use at home (cleaning windows, mirrors, household surfaces).
✅ Shots with packaging (car and home version, separately and together).
2. Videos (3-5 clips of 15-45 seconds)
Main requirements:
• Vertical format (9:16) for social media + square (1:1) for advertising.
• Dynamic editing, preferably with subtitles and text inserts.
• Live scenes of use (hands in the frame, interaction with the towel).
• Duration: 15-45 sec.
Clips needed:
1️⃣ Overview of the towel (unboxing, structure, density).
2️⃣ Absorption test (comparison with a regular cloth, pouring water).
3️⃣ Cleaning in the car (wiping the car, removing dust and dirt).
4️⃣ Washing windows and mirrors (showing perfect results without streaks).
5️⃣ Advertising with benefits (fast, quality, universal – text inserts).
3. Additional materials (if needed)
• Short GIF animations for the website (demonstration of absorption).
• Banners for advertising (with ready-made photos/shots).
