Using our video bank, you need to create selling video creatives for targeted advertising on Instagram
Main tasks:
edit videos from our existing video bank;
add selling meanings and visual accents + subtitles;
create creatives that clearly address the goals of the advertising campaign — receiving targeted inquiries and selling products;
ensure reaching our target audience through the right triggers, messages, and structure of the creative.
The creatives are aimed at our target audience of women aged 23–44 who:
want to look stylish but are not ready to pay $1000–3000 for the original;
wear replicas to look on par and enter the "right circles" without unnecessary expenses;
want to maintain their image on social media;
follow trends and want to be fashionable today;
compare the quality of replicas and look for real video reviews;
value service, fast delivery, and the possibility of trying on;
want to understand why this product is good and see it "live" in detail.
The main task of the creative is to address their pains and doubts and motivate them to switch to Telegram to place an order.
The effectiveness of the work will be evaluated based on the following criteria:
Marketing quality:
presence of clear selling meanings and triggers (benefits, quality, service, live appearance);
addressing the pains and motivations of the target audience;
Technical quality of the creatives:
clean editing, dynamics, clarity of the frame;
correct subtitles and structure;
Actual metrics after launch:
good cost per view (CPV);
high click-through rate (CTR);
low cost per click (CPC);
increase in the number of targeted inquiries in Telegram.
(!) Before starting cooperation — mandatory test task
Before starting work, the candidate must complete a small test task:
gain access to our video bank;
create 3 test creatives according to the specified requirements;
demonstrate their vision, editing style, and ability to work with selling meanings.
