It is necessary to create a series of short videos (15–25 sec) in the format of UGC-style performance ads for a mobile application.
This application helps users compare prices on products in different stores in Ukraine, track discounts, and save while shopping online.
The goal of the video is to show how easy it is to find a product cheaper using the app, check the honesty of the discount, or receive notifications about price drops.
The videos will be used in advertising on TikTok, Instagram Reels, and YouTube Shorts.
Freelancer's tasks:
- Create 3–5 short videos (15–25 sec) in vertical format (9:16).
- Use AI tools, stock videos, or templates — no filming.
- The video should have the following structure:
- Hook (emotional hook) → User's problem → Solution through the app (screen recording) → Positive reaction / feedback → CTA (call to action).
- Use subtitles in Ukrainian (readable, short, in TikTok style).
- Add music or sound effects that enhance the dynamics of the video.
- Provide links to the finished videos (Google Drive / Frame.io / TikTok test upload).
Who is the product aimed at?
The main audience is Ukrainian online shoppers:
ages 20–40;
actively buying electronics, cosmetics, clothing online;
looking for good deals, discounts, and promotions;
using marketplaces (Rozetka, Epicentr, Foxtrot, Makeup, Comfy, etc.).
Additionally:
I will provide scripts, examples, and references after selecting the performer.
It will be a plus if there are similar works in the portfolio (UGC, app promo, AI video, motion design).