CREATION OF CREATIVITY for Instagram group advertising.

Format of choice:

    1.    Video:

    •    Duration: 10-15 seconds.

    •    Style: Dynamic, engaging, with bright elements that emphasize the "trashiness" and uniqueness of the group's content.

    •    Text: Short but powerful phrases that call to action (for example, “All the trash in Toronto is here!”, “Be the first to know what's happening in Canada!”, “Join our community!”).

    •    Animation: Use dynamic transitions between key moments (for example, show screenshots of reels, news headlines, emotional reactions from users).

    •    Sound design: Energetic music or sound effects that enhance the mood of the video.

    •    Call to action: Bright and noticeable text with a link to go to the profile.

OR 

    2.    Image (static creative):

    •    Size: 1080x1080 pixels (for feed) or 1080x1920 pixels (for stories).

    •    Style: Bright, attention-grabbing, with a focus on news, trash, and interesting reels.

    •    Text: A slogan that reflects the essence of the group (for example, “Toronto like you've never seen it before!”, “All the news and trash of Canada in one place!”).

    •    Graphics: Use images that reflect the diversity of the group's content (for example, screenshots, news icons, reels, emotional reactions).

    •    Call to action: Clear CTA (for example, “Subscribe now”, “Learn more with us”).

Target audience:

Ukrainians in Canada (especially in Toronto) who are interested in current news, informal content, and entertainment.

Tone and style:

    •    Emotional: Create a sense of urgency and curiosity.

    •    Intriguing: Spark a desire to learn more about the group's content.

    •    Modern and trendy: Use popular trends and Instagram aesthetics.

Additional requirements:

    •    Logo and brand: The group's logo must be present in the creative to enhance brand recognition.

    •    Uniqueness: The creative must stand out from other ads, attracting attention with its unusualness and style.

    •    Adaptability: Videos and images must be adapted for different Instagram formats (feed, stories, reels).



The Instagram page is new and is currently being filled with content: https://www.instagram.com/yav_toronto?igsh=MTZnN3NlMjlta2Qzbw==
Also for reference, a Telegram channel that has been running for a long time: https://t.me/+BpEw_zYIcfI4NDli


I will attach the logo, further collaboration is possible.