Project Description:
We are looking for a specialist in targeted advertising to promote legal services in the area of obtaining a residence permit in Poland (TRC, Karta pobytu), as well as accounting support services for foreigners and entrepreneurs.
The target audience is foreign citizens who are in Poland or planning legalization, as well as individuals who are opening or already running a business in Poland.
Task:
Setting up and managing advertising campaigns aimed at obtaining targeted applications. The priority is the quality of inquiries and their conversion into payment, rather than the formal volume of traffic.
Responsibilities:
— Analyzing the target audience in two areas: legalization and accounting
— Developing an advertising strategy
— Setting up and launching advertising campaigns
— Testing hypotheses and creatives
— Optimizing the cost per application
— Setting up retargeting
— Weekly reporting with specific metrics
Requirements:
— Proven experience working with legal or accounting services
— Experience promoting high-ticket services
— Understanding the specifics of advertising in regulated niches
— Ability to work with advertising platform restrictions
— Availability of case studies with specific figures (cost per application, budget, payback period)
Expected Result:
A stable flow of targeted applications in the areas of legalization and accounting support at an agreed cost.
Additional Information:
We are considering long-term cooperation upon achieving planned indicators. In your response, please indicate:
— Experience in similar niches
— Average cost per application in your projects
— Approach to working with legal and accounting services
— Examples of completed cases
Work format — remote.
The budget is discussed individually depending on experience and expected results.
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