Technical assignment: Setting up and verifying Google Ads enhanced conversion tracking

Goal: Fix errors in the current Google Ads integration, check the correctness of tag placement, and fine-tune enhanced conversion tracking.

Tasks:

1. Check the current tag integration:

   • Conduct an audit of all Google Ads tags on the site (especially those responsible for conversion tracking).
   • Identify which pages of the site do not contain tags or where they are placed incorrectly (based on the Google Tag Manager report/diagnostics).
   • Fix errors related to tag placement in the header of the page (for optimal performance).

2. Set up enhanced conversion tracking:

   • Ensure that the transmission of user data (email, phone, etc.) works correctly to meet the requirements of enhanced tracking.
   • Check the connection with existing conversion actions in Google Ads.
   • Resolve any potential conflicts or configuration issues.

3. Testing tag functionality:

   • Use Google Tag Assistant or Debug Mode to verify the correct firing of tags on all landing pages.
   • Ensure that conversion events are recorded correctly in Google Ads.

4. Documentation:

   • After corrections, provide a report with:
     • A list of changes made.
     • Checked pages where tags are placed.
     • Confirmation of correct tracking functionality.

Requirements for the performer:

• Experience with Google Ads and Google Tag Manager.
• Knowledge of HTML/CSS/JavaScript to fix errors in the site code.
• Experience in setting up enhanced conversion tracking.

Supplement to the Terms of Reference:
The Google Ads tag inserted on the site is related to WordPress plugins. It is required that the specialist check the current configuration:

• Ensure the tag that has already been inserted is functioning correctly.
• Check that the plugin does not cause conflicts with other site functions.
• If necessary, remove or replace incorrect or unnecessary tags to ensure correct conversion tracking.