The product for which a video needs to be made is called Punch Needle, I am adding a link to the product for understanding. https://rozetka.com.ua/ua/593309917/p593309917/
I do not have video materials, but there are many videos online.
My logo needs to be inserted into all videos, I am adding it in the files.
General Requirements
- Format: 4:5 (1080×1350 px)
- Duration: 20–35 seconds
- Platforms: Facebook and Instagram
- Atmosphere: bright, cozy, Scandinavian style (Hygge)
- Lots of macro shots and close-ups
- Natural lighting
- No aggressive effects
- The videos should look like a real process, not an advertisement.
Video #1 — The Pleasure of the Process
Show only the process of Punch Needle embroidery.
Shots:
- close-up of the fabric;
- threading the needle;
- piercing the fabric with the needle;
- forming a fluffy texture;
- hands at work;
- various beautiful angles;
- finished fragment of the work.
Main task:
Convey how pleasant, relaxing, and captivating this process is.
Video #2 — From Blank Canvas to Finished Picture
Show:
- clean canvas;
- several stages of work;
- fast timelapse;
- beautiful macro shots of the texture;
- final result;
- finished work in the interior.
Main idea:
"Look at the beauty you can create with your own hands."
Video #3 — Hygge Hobby
Show the atmosphere:
- a cup of coffee or tea;
- cozy workspace;
- skeins of yarn;
- the process of embroidery;
- smiling person;
- finished work next to books, candles, or plants.
Main task:
Sell not only the product but also the feeling of coziness, creativity, and relaxation.
Important
The first 2–3 seconds should immediately grab attention.
Use different options for the beginning:
- very beautiful close-up of the texture;
- fast timelapse;
- the moment when the needle goes through the fabric;
- finished result in close-up.
Editing
- smooth;
- modern;
- lots of macro shots;
- light music without words;
- minimum text;
- focus on the process.
The main task of the video is to evoke the desire to try Punch Needle yourself.
Texts in Danish for the video
The texts should not interfere with watching the video. Positioned at the bottom of the video.
Video 1 (process)
Forget everyday stress
Your new favorite hobby
Create something beautiful with your own hands
Video 2 (was → is)
You can do it too
See the transformation
One project – lots of hygge
Video 3 (atmosphere)
Time for yourself
Creative hygge at home
Relax and create something unique
Call to action at the end of the video
Find your next creative project
Start your new hobby today
Create your own artwork
