Traffic in Telegram through Insta/FB

Technical assignment: attracting traffic to the Telegram channel through targeted advertising on Instagram, Facebook.

Project goal:

1. Promotion of the Telegram channel (theme: crypto, sale of ASIC miners, business)

2. Attracting target subscribers from the CIS

3. Achieving the lowest possible cost per subscriber while maintaining audience quality

Executor's tasks:

1. Set up and launch advertising campaigns in Meta Ads (Instagram + Facebook) aimed at subscriptions to Telegram

2. Develop creative (texts + images/videos) considering the characteristics of the target audience.

3. Set up a funnel (for example: a Telegram redirect with a link to the main channel

4. Conduct A/B testing of different creatives and audiences

5. Optimize the campaign to achieve the minimum cost per conversion

6. Provide reporting - weekly. Access to accounts

Target audience:

1. Men aged 18-60

2. Geo: CIS countries

3. Interests - cryptocurrency, finance, business, products in the ASIC mining category, education.

Project success criteria

1. Cost per subscriber $0.5-$1

2. Number of attracted subscribers 500-1000 per month

3. Audience quality - real CIS accounts, not bots

4. Transparency of reporting across all accesses

Requirements from the executor

1. Experience with targeting in Instagram/Facebook for at least 1 year

2. Cases of attracting subscribers to Telegram

3. Knowledge of bypass methods considering blockages in the CIS

Work format

1. Remote

2. Payment: fixed + % of the result is negotiable

3. Test period: 1-2 weeks, then scaling