Social media management: FaceBook / Insta / YouTube (organic traffic) - with a focus on lead generation!

📌 Company: ***** (specialized equipment factory)
📌 Work format: remote
📌 Main platforms: Facebook, Instagram, YouTube
📌 Goal: lead generation, increasing the number of applications and attracting the target audience

SMM Specialist Responsibilities:

1. Development of content strategy

🔹 Analysis of the target audience and competitors
🔹 Creation and maintenance of a content plan (topics, formats, publication frequency)
🔹 Formulation of key messages with a focus on lead generation

2. Management and development of social networks

🔹 Facebook – creation and promotion of content, working with comments and direct messages
🔹 Instagram – publications, stories, reels, working with hashtags and audience engagement
🔹 YouTube – uploading and optimizing videos, working with descriptions, ...

3. Generation of incoming requests (leads)

🔹 Creation of content with clear call to action (CTA)
🔹 Use of pain triggers and solving customer problems
🔹 Development of advertising creatives and texts for targeted advertising

4. Working with engagement and reputation

🔹 Responses to comments and messages
🔹 Managing reviews, responding to customer inquiries
🔹 Interaction with bloggers and partners (if necessary)

5. Analytics and reporting

🔹 Tracking key metrics (ER, CTR, CR, CPL)
🔹 Analyzing the effectiveness of content and advertising
🔹 Suggestions for improving the strategy

Candidate Requirements:

✅ Experience in B2B / industry / automotive topics – will be an advantage
✅ Ability to create conversion content (texts, creatives)
✅ Knowledge of Facebook, Instagram, YouTube algorithms
✅ Experience with targeted advertising (will be a plus...)
✅ Proficiency in analytics services (Facebook Ads Manager, Google Analytics) - (will also be a plus...)

Work format and KPI:

📌 Format: remote work, part-time / full-time (negotiable)
📌 Key KPIs:

• Number of incoming leads from social networks
• Cost per lead (CPL)
• Engagement growth (ER%)
• Reach and conversions of publications

🔹 Expected result: increase in the number of inquiries, higher engagement, increase in sales through social networks.

🚀 If you know how to make social networks effective — we are waiting for your application!