Client: https://mostnatty.com/
Product: clothing from this collection https://mostnatty.com/collections/hit-maxes-evade-taxes
This video worked very well. We need to iterate it by adding a voiceover with our text.
Video duration: 15 seconds
Voice: American English. Male.
Format: 1080 x 1920 while adhering to the safe zone 1080 x 1350.
Text for Voiceover: "You can gain muscles just by wearing it! Breathable materials with no shrinkage issues. Prints that stay intact after washing, and an oversized fit with room to grow. There’s always someone in the gym asking where I got my gear from. Follow the link below – get quality that lasts! "
What to use for visuals:
- products from this collection
- Footage with Mike Mentzer (archival training and performance videos) that fits harmoniously into the overall style. The footage should not mislead viewers into thinking Mike is speaking on camera. No lip-syncing is needed. This footage should convey the atmosphere of sports, motivation, and quality. It should not overshadow the product but rather complement it, enhancing the message 'hit maxes'.
Transitions: as in the reference. It is important that the video is not overloaded with bright transitions, remaining light and clear in perception. Transitions should emphasize important moments in the text, for example, when highlighting "oversized fit" or "prints that stay intact".
Color palette:
The video should use bright contrasting colors that highlight the brand's sports spirit. Main colors: black, white, red. These colors should harmonize with the product and not overwhelm perception.
Avoid overly bright backgrounds to keep the focus on the t-shirts. The main emphasis is on the product and quality.
Speed and synchronization:
The editing rhythm should be fast and dynamic, but not abrupt. Each key moment from the voiceover text should be synchronized with the corresponding shot. For example, shots of t-shirts should change in rhythm with phrases like "breathable materials" and "oversized fit".
- It is important that the video remains within 15 seconds, but with good dynamics, without overwhelming the viewer.
Text elements:
- Add dynamic subtitles that support key phrases from the voiceover. For example, "breathable materials", "prints that stay intact", "oversized fit", "quality that lasts".
- The text should be clear, easily readable, and placed in the safe zone (1080 x 1350). Do not overload the screen with too much text so as not to distract from the product.
Music: should be copyright-free and suitable for advertising use.
