⚠️ Problem description: The online store for dietary supplements and vitamins has received mass disapprovals of products in Google Merchant Center. The diagnostics section displays errors:
“Health & Medicines: Unapproved Dietary Supplements” as well as partially “Personalized Advertising: Personal Hardships”
Due to this, products do not pass moderation and are not displayed in Google Ads (Shopping). There are about 2500 products in the catalog (vitamins, nutraceuticals, sports supplements).
🎯 Project goal Achieve successful moderation of products in Google Merchant Center and restore ad display in Google Ads (Shopping) in accordance with Google policies.
✅ Expected result All (or the vast majority) of products approved by Google Merchant Center;
No critical errors “Health & Medicines” or “Unapproved Supplements”;
Products available for display in advertising campaigns;
Texts, descriptions, or product attributes brought into compliance with Google rules;
A short report prepared with a description of the actions taken.
💼 Details The site operates on WooCommerce (WordPress).
Products are uploaded to Merchant Center via XML feeds (by brands).
Product descriptions partially duplicate supplier texts (rewriting may be possible).
Access to Merchant Center and Google Ads will be provided for analysis.
💡 Expectations from the performer Practical experience with Google Merchant Center / Shopping Ads;
Knowledge of Health & Medicines policies, “personal hardships”, “supplement policy”;
Understanding typical reasons for disapproval and ways to resolve them;
Preferably — experience with WooCommerce or working with product feeds.
Please indicate the estimated cost of work for the entire project and a brief description of the approach you plan to apply to achieve the result.
