GATE

Project: GATE

Website:

https://gate-drop.com/

Task:

Develop a cohesive visual brand system for GATE and a set of convenient templates for Instagram, Telegram channel, advertising publications, and informational materials.

Submission format:

Link to a fully editable Figma file:

— components;

— Auto Layout;

— color and text styles;

— grids;

— ready-made templates;

— usage instructions.

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1. ABOUT THE PROJECT

GATE is a platform for suppliers, dropshippers, and e-commerce teams.

Through the platform, users will be able to find products, work with orders, suppliers, media files, and other tools for product business.

Target audience:

— dropshippers;

— online store owners;

— product suppliers;

— product teams;

— entrepreneurs in e-commerce;

— beginners who want to start working with product business.

The main task of the visual:

Make GATE a recognizable modern digital brand that looks technological, convenient, confident, and friendly.

This should not be a typical design of an online store, crypto project, or cheap Telegram service.

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2. INITIAL VISUAL STYLE

The brand already has:

— the name GATE;

— a purple 3D ghost character;

— a dark background;

— light purple and white elements;

— modern rounded typography.

The ghost should become a full-fledged brand mascot and be used in publications, stories, announcements, and advertising materials.

Desired direction:

— modern digital;

— minimalism;

— quality 3D or pseudo-3D;

— clean grids;

— large typography;

— neat gradients and glow;

— a sense of a technological product;

— a combination of dark and light compositions.

Important:

Do not overload the design with a large number of effects, small text, meaningless gradients, and decorative elements.

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3. FIRST STAGE — VISUAL CONCEPT

Before creating all templates, it is necessary to prepare:

1. 2–3 mood board options.

2. 2 visual directions to choose from.

3. An example of one publication.

4. An example of one Instagram Story.

5. An example of a Telegram post design.

6. Options for using the ghost character.

After approving one direction, the entire system of templates will be created.

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4. TEMPLATES FOR INSTAGRAM STORIES

Format: 1080×1920 px.

It is necessary to develop at least 10 templates:

1. Announcement of a new feature.

2. News or update of the platform.

3. Advantages of GATE.

4. Instruction in several steps.

5. User review.

6. Case or client metrics.

7. Product or selection of products.

8. Answer to a frequently asked question.

9. Survey or interactive.

10. Call to register / leave a request.

The templates should have different compositions but a unified visual system.

It is necessary to provide safe zones for Instagram so that text and buttons are not overlapped by the interface.

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5. TEMPLATES FOR INSTAGRAM PUBLICATIONS

Formats:

— 1080×1350 px;

— 1080×1080 px.

It is necessary to develop at least 6 templates:

1. Carousel with instructions.

2. Presentation of a new feature.

3. Case with numbers.

4. Expert publication.

5. Comparison "before / after".

6. News or important announcement.

A universal cover template for carousels is also needed.

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6. DESIGN OF TELEGRAM CHANNEL

It is necessary to prepare:

1. Telegram avatar 512×512 px.

2. Banner or image for pinned message 1280×720 px.

3. Template for a regular post 1200×1200 px.

4. Template for a case with numbers.

5. Template for platform update.

6. Template for important announcement.

7. Template for instructions.

8. Template for product or opportunity selection.

9. Template for advertising offer.

10. Dividers or covers for sections.

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7. ADDITIONAL ELEMENTS

It is necessary to develop:

— a set of branded backgrounds;

— banners and cards;

— buttons and CTA elements;

— simple icons;

— arrows and pointers;

— elements for highlighting numbers;

— 6–10 stickers or reactions with the ghost;

— options for the character's emotions;

— covers for Instagram Highlights;

— rules for using the logo and mascot.

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8. TECHNICAL REQUIREMENTS

The Figma file must be prepared so that an employee without design skills can:

— replace text;

— change numbers;

— insert a photo or screenshot;

— change the title;

— export the finished publication in 1–2 minutes.

Mandatory requirements:

— Auto Layout;

— components;

— component variants;

— Local Styles / Variables;

— text styles;

— a unified system of margins;

— neatly named layers;

— absence of broken masks;

— absence of binding to paid unknown fonts;

— correct operation when changing text length.

It is necessary to provide:

— the original Figma file;

— the fonts used or links to them;

— all graphic elements;

— a short video or instructions for use.

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9. WORK PROCESS

1. Familiarization with the project and materials.

2. Preparation of the mood board.

3. Creation of two visual concepts.

4. Selection and refinement of one concept.

5. Creation of the entire system of templates.

6. Testing templates with real content.

7. Transfer of the Figma file and instructions.

It is preferable to break the work into stages with separate approval of each stage.

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10. WHAT TO INCLUDE IN THE RESPONSE

Please send:

1. 3–5 most relevant works.

2. Examples of social media or Telegram channel designs.

3. Examples of design systems and templates in Figma.

4. Project cost estimate.

5. Estimated completion time.

6. Number of revision iterations.

7. When you are ready to start.

Responses without a relevant portfolio will not be considered.