100+ leads in 5 days: creative with a focus on expertise
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I was asked to develop an advertising creative for a legal company that specializes in personal bankruptcy. The main task is to convey to potential clients that bankruptcy is a real and legal way to financial reboot, and that the company has deep expertise and practical experience.
Task: create a visual that emphasizes professionalism, competence, and successful case studies, while remaining understandable and relatable to the target audience.
What I did:
1. Built the creative around the message: “Bankruptcy — it's possible. We know how.”
2. Used calm, serious colors and elements associated with reliability and stability.
3. Highlighted experience, case examples, and the company's clear advantages.
4. Added a strong call to action without pressure, focusing on help.
Result:
The creative generated over 100 new leads within the first 5 days after launch. It became the foundation for scaling the advertising campaign and significantly improved brand recognition among the target audience.
Task: create a visual that emphasizes professionalism, competence, and successful case studies, while remaining understandable and relatable to the target audience.
What I did:
1. Built the creative around the message: “Bankruptcy — it's possible. We know how.”
2. Used calm, serious colors and elements associated with reliability and stability.
3. Highlighted experience, case examples, and the company's clear advantages.
4. Added a strong call to action without pressure, focusing on help.
Result:
The creative generated over 100 new leads within the first 5 days after launch. It became the foundation for scaling the advertising campaign and significantly improved brand recognition among the target audience.