12.25× ROAS in Google Shopping for video surveillance

PMax from scratch for a video surveillance store. Launching Google Ads from scratch — it was necessary to lay the foundation before the launch: audit of Analytics, Merchant Center, account structure.

Foundation: complete audit of GA4, Merchant Center, Google Ads, setup + validation of conversion data transfer. PMax architecture: launching PMax campaigns, segmentation by price and product category, feed-first strategy, asset-driven audience expansion scenarios. Daily monitoring, weekly deep optimization, seasonal adaptation.

Results over 12 months:
• ROAS 12.25× (1225%)
• Revenue ₴5.43M · budget ₴443K
• 1,734 purchases · CPA ≈ ₴255 · ACoS 8.32%
• 10.98M impressions · 139,914 clicks · CTR 1.27%

Period: January — December 2023
Niche: E-commerce · security / video surveillance on Horoshop

#GoogleAds #PerformanceMax #Horoshop #ROAS #GoogleMerchantCenter #CCTV #FeedFirstPMax #AssetGroups #Ecommerce #PPC #ContextualAdvertising