Platform for online courses and professional training.
Before launching the advertising campaign, the platform faced the following challenges:
- High lead cost in the education niche, especially when targeting a professional audience.
- Difficulty in attracting quality leads genuinely interested in learning, rather than just signing up for free content.
- Limited advertising budget while needing to scale the campaign.
Actions:
Deep audience analysis:
Key segments were identified.
Campaign optimization:
- Designed campaigns targeting different stages of the sales funnel (awareness, registration, course purchase).
- Used remarketing for users who visited the page but did not complete registration.
Creating attractive ads:
Focused on the specific benefits of the courses.
Effective budget management:
Eliminated inefficient channels and optimized bids for more conversion-driven queries.
Result:
122.5 conversions in a month — platform registrations.
The cost per conversion was only $2.48.
Before launching the advertising campaign, the platform faced the following challenges:
- High lead cost in the education niche, especially when targeting a professional audience.
- Difficulty in attracting quality leads genuinely interested in learning, rather than just signing up for free content.
- Limited advertising budget while needing to scale the campaign.
Actions:
Deep audience analysis:
Key segments were identified.
Campaign optimization:
- Designed campaigns targeting different stages of the sales funnel (awareness, registration, course purchase).
- Used remarketing for users who visited the page but did not complete registration.
Creating attractive ads:
Focused on the specific benefits of the courses.
Effective budget management:
Eliminated inefficient channels and optimized bids for more conversion-driven queries.
Result:
122.5 conversions in a month — platform registrations.
The cost per conversion was only $2.48.