13.3 million UAH in turnover through Google Ads in a year

ROAS 1211% - stable for over 3 years.
E-commerce with high competition:
Dumping.
Seasonal declines.

But instead of chaotic scaling - a system:
- regular monitoring of metrics
- control of acceptable economics
- scaling only profitable campaigns
- working with seasonality and budget redistribution
- working with audiences and segmentation

Result - x12 return on investment and stable growth.

The project has been with us for 4 years.
Because advertising here is not an experiment, but a managed scaling model.