For a gadget accessories store targeting the New Zealand market, I implemented an effective Facebook Ads strategy focused on scaling sales and improving profitability. Through deep audience testing, creative optimization, and smart scaling, the campaign generated 879 sales at an average order value of $28. The total revenue amounted to $130,745 with an advertising budget of $25,379.
Problem:
The client aimed to scale online sales while reducing customer acquisition costs and improving campaign effectiveness in a competitive segment. It was also necessary to identify the most effective audiences and ad formats for achieving stable growth.
Main goal:
Achieve a ROAS of at least 5.0
Scale campaigns without losing effectiveness
Find optimal audiences and creatives for long-term results
Results:
Revenue: $130,745
ROAS: 5.15 (515%)
Sales: 879 purchases
Average cost per purchase (CPP): $28
Advertising budget: $25,379
Average order value (AOV): $150, indicating high customer value
This campaign demonstrates the effectiveness of a well-structured approach:
- Phased audience testing
- Optimization of ad creatives
- Smart budget scaling
- Monitoring key metrics at all stages of the funnel
Thanks to a comprehensive approach, it was possible not only to achieve the client's financial goals but also to establish a stable advertising model for further growth.
Problem:
The client aimed to scale online sales while reducing customer acquisition costs and improving campaign effectiveness in a competitive segment. It was also necessary to identify the most effective audiences and ad formats for achieving stable growth.
Main goal:
Achieve a ROAS of at least 5.0
Scale campaigns without losing effectiveness
Find optimal audiences and creatives for long-term results
Results:
Revenue: $130,745
ROAS: 5.15 (515%)
Sales: 879 purchases
Average cost per purchase (CPP): $28
Advertising budget: $25,379
Average order value (AOV): $150, indicating high customer value
This campaign demonstrates the effectiveness of a well-structured approach:
- Phased audience testing
- Optimization of ad creatives
- Smart budget scaling
- Monitoring key metrics at all stages of the funnel
Thanks to a comprehensive approach, it was possible not only to achieve the client's financial goals but also to establish a stable advertising model for further growth.