146 leads for auto service in Poland at 33 zł (Meta Ads)

A car service approached me with a typical problem:
"We have already tried advertising - it doesn't work."

The project had already experienced negative outcomes, wasted budget, and a lack of stable inquiries.

What I encountered in the project
Upon analysis, I saw a classic situation:

- offer: "repairing everything"
- creatives lacking specificity
- overloaded application form
- no focus on the client's problem

There was advertising, but it did not meet the audience's request.

What I did
I completely restructured the strategy:

Removed "universality"
broke down services into specific areas (automatic transmission, timing belt, suspension, etc.)

Rewrote the offers
not "we repair everything," but
specific problem, specific solution, specific benefit

Redesigned the creatives
focused not on "beautiful," but on clear and straightforward

Simplified the funnel
removed unnecessary fields, shortened the path to the application

Result
146 leads
33 zł per lead
stable flow of inquiries

Key insight
The simplest ads worked best.

No complicated approaches.
No "creativity for the sake of creativity."

The combination works:
clear problem + simple solution + right moment

Conclusion
Advertising "doesn't work" only in one case -
when there is no specificity.

After properly packaging the offer and simplifying the client's path -
inquiries start coming in steadily and at a reasonable price.