Dmytro Fabiianskyi
Offer Dmytro work on your next project.
Rating
Language proficiency level
Skills and abilities
Portfolio
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146 leads for auto service in Poland at 33 zł (Meta Ads)
Social Media AdvertisingA car service approached me with a typical problem:
"We have already tried advertising - it doesn't work."
The project had already experienced negative outcomes, wasted budget, and a lack of stable inquiries.
…
What I encountered in the project
Upon analysis, I saw a classic situation:
- offer: "repairing everything"
- creatives lacking specificity
- overloaded application form
- no focus on the client's problem
There was advertising, but it did not meet the audience's request.
What I did
I completely restructured the strategy:
Removed "universality"
broke down services into specific areas (automatic transmission, timing belt, suspension, etc.)
Rewrote the offers
not "we repair everything," but
specific problem, specific solution, specific benefit
Redesigned the creatives
focused not on "beautiful," but on clear and straightforward
Simplified the funnel
removed unnecessary fields, shortened the path to the application
Result
146 leads
33 zł per lead
stable flow of inquiries
Key insight
The simplest ads worked best.
No complicated approaches.
No "creativity for the sake of creativity."
The combination works:
clear problem + simple solution + right moment
Conclusion
Advertising "doesn't work" only in one case -
when there is no specificity.
After properly packaging the offer and simplifying the client's path -
inquiries start coming in steadily and at a reasonable price.
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School of Foreign Languages
Social Media AdvertisingThe start of the work is traffic to the lead form, with the offer "Free trial lesson." The template was video motion, static, video conversational creatives. At the same time, I prepared a quiz for leads on the website. Audience: parents working in the digital sphere, English for business.
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Driving school
Social Media AdvertisingStrategy: transition to a lead form and possibly a website, the audience is broad, aged 18-45 years. We stand out with Ukrainian-speaking instructors, showing the process of working in a driving school, we start triggering people with this.
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Glovo partnership (job search)
Social Media AdvertisingNew business, so interest in developing Instagram + applications and employment for a courier and taxi driver. I started creating static and video formats, audience Ukrainians + English-speaking audience, since this is employment, I made all proposals and audience interest in the creative itself.
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Master's degree (Kazakhstan)
Social Media AdvertisingStrategy: Identified key audience segments, developed a strong offer. (Discount on training if documents are submitted by the end of the month). Creation of selling creatives
Activity
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Setting up targeted advertising for a Meta online store of household appliances and electronics
15 000 USD
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Media Buyer (Meta Ads) for an international Shopify project
338 USD
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Product advertising Instagram, Facebook
338 USD
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Targetologist (Meta Ads) for launching a Beauty-Tech startup
338 USD
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Launch of targeted advertising Meta Ads
338 USD
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Launching advertising on Facebook to find employees (Poland, construction)
338 USD
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Target clothing store
338 USD
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Meta (FB/IG) Targetologist for online psychology courses
338 USD
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Targeted advertising setup for SEO agency
338 USD
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Creation of design and promotion of the Facebook page
338 USD
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