Budget: 18000 UAH Deadline: 30 days
Good day.
I work with Meta Ads in e-commerce and offline business through a system where advertising brings not just traffic, but sales and bookings. In your case, it is important to connect three areas: online orders, direct messages, and foot traffic to the offline location.
I connect with the team, so we cover the entire process: strategy, offers, creative briefs, launch, optimization, and scaling.
How I approach such projects:
I start with analyzing the funnel: from the first touchpoint to the purchase.
I segment the audience: Russian-speaking and local.
I divide campaigns for different goals: traffic to direct messages, online orders, store visits.
Next, we test combinations:
creative + offer + audience.
For creatives: videos with try-ons, images, before/after, "looks of the day," urgency triggers, and new arrivals.
We look not only at CPL (cost per lead)
but at actual sales and the quality of conversations in direct messages.
We keep working combinations
and scale them.
From experience:
I work with product businesses and beauty/fashion niches.
There are cases where, due to creatives and structure, we reduced the cost of applications and increased sales.
Format:
I take on strategy, launch, management, and optimization.
We work through tests and numbers, without guessing.
I am ready to discuss the project and suggest which hypotheses and creatives would work best for your store in Tbilisi.