Lesya Olimenko
Private message
Offer work
Kharkiv,
Ukraine
available for hire
Rating
Skills and abilities
Programming
Design & art
Photo, Audio & Video
Promotion
Outsourcing & consulting
Writing
Portfolio
- All works 38
- Search Engine Optimization (SEO) 8
- Contextual Advertising 12
- Social Media Advertising 18
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Goods. Sets of Balls. Dandelions
Contextual Advertising
Period from 26.11.21 to 19.01.26
Result:
Average cost of conversion (purchase) – 50.89 UAH.
… Average cost of conversion (cart and beginning of purchase process) – 1.97 UAH.
Sets sold during the period - 18396 pcs.
Average check - from 300 to 1100 UAH.
Completed:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted market analysis, its needs.
- Developed a strategy for launching advertising campaigns.
- Worked in detail on product groups. Segmented by key groups.
- Isolated inexpensive products into a separate campaign.
- Set up Analytics -4. Connected and configured GTM. Merchant. Configured all conversions. Prepared the website and accounts for launching trading campaigns.
- Shopping and Performance Max campaigns were launched.
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Goods. Sets of Balls. Dandelions
Contextual Advertising
Period from 26.11.21 to 19.01.26
Result:
Average cost of conversion (purchase) – 50.89 UAH.
… Average cost of conversion (cart and beginning of purchase process) – 1.97 UAH.
Sets sold during the period - 18396 pcs.
Average check - from 300 to 1100 UAH.
Completed:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted market analysis, its needs.
- Developed a strategy for launching advertising campaigns.
- Worked in detail on product groups. Segmented by key groups.
- Isolated inexpensive products into a separate campaign.
- Set up Analytics -4. Connected and configured GTM. Merchant. Configured all conversions. Prepared the website and accounts for launching trading campaigns.
- Shopping and Performance Max campaigns were launched.
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Social networks. Facebook/Instagram. Products. Sets of balls. Dandelions.
Social Media Advertising
Period from 20.12.22 to 20.01.26
Targeted advertising through social networks with a transition to the website.
Result:
… Average cost of conversion (purchase) - 50 UAH.
Average check - from 300 to 1100 UAH.
Done:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted a market analysis, its needs.
- Developed a strategy for launching advertising campaigns.
- Worked out product groups in detail. Segmented by groups, audience.
- Launched the "Remarketing" campaign.
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Goods. Sets of Balls. Megasharam.
Contextual Advertising
Period from 21.08.22 to 20.01.26
Result:
Average cost of conversion (purchase) - 77.09 UAH.
… Average cost of conversion (cart and beginning of purchase process) - 3.58 UAH.
Sets sold during the period - 8555 pcs.
Average check - from 300 to 1100 UAH.
Completed:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted market analysis, its needs.
- Developed a strategy for launching advertising campaigns.
- Worked in detail on product groups. Segmented by key groups.
- Isolated inexpensive products into a separate campaign.
- Set up Analytics -4. Connected and configured GTM. Merchant. Configured all conversions. Prepared the website and accounts for launching trading campaigns.
- Shopping and Performance Max campaigns were launched.
-
Goods. Sets of Balls. Megasharam.
Contextual Advertising
Period from 21.08.22 to 20.01.26
Result:
Average cost of conversion (purchase) - 77.09 UAH.
… Average cost of conversion (cart and beginning of purchase process) - 3.58 UAH.
Sets sold during the period - 8555 pcs.
Average check - from 300 to 1100 UAH.
Completed:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted market analysis, its needs.
- Developed a strategy for launching advertising campaigns.
- Worked in detail on product groups. Segmented by key groups.
- Isolated inexpensive products into a separate campaign.
- Set up Analytics -4. Connected and configured GTM. Merchant. Set up all conversions. Prepared the website and accounts for launching trading campaigns.
- Shopping and Performance Max campaigns were launched.
-
Repair services. Facade painting. Interior painting works.
Contextual Advertising
Result:
Average cost of conversion (Form submission) - 13.83 UAH.
Done:
… - Conducted market analysis, its needs, target audience.
- Analyzed competitors.
Developed a strategy for launching advertising campaigns. Presented data from one campaign.
- Made a detailed breakdown by groups.
- Worked out a detailed list of negative keywords and performed cross-negative matching of keywords in groups to avoid overlaps.
- Checked the "quality score" (assessment of the relevance of ads, keywords, and landing pages). Worked on the "quality score."
- Added all extensions.
- Set up Analytics. Connected and configured GTM. Set up all conversions.
Managed the project, monitored KPIs.
Some groups were turned off when the client could not physically process the orders in time.
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Beauty salon, Kyiv. Groups.
Contextual Advertising
Result:
Average cost of conversion (Form submission) - 80.63 UAH.
Cost of services in the salon from 700 to 3000 UAH.
Done:
… - Conducted market analysis, its needs, target audience.
- Analyzed competitors.
- Implemented broad match keywords for the main search campaign.
- Created a detailed breakdown by groups.
- Worked out a detailed list of negative keywords and performed cross-negative matching of keywords in groups to avoid overlaps.
- Checked the "quality score" (assessment of the relevance of ads, keywords, and landing pages). Worked on the "quality score."
- Added all extensions.
- Set up Analytics. Connected and configured GTM. Set up all conversions.
Managed the project, monitored KPIs.
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Beauty salon, Kyiv.
Contextual Advertising
Result:
Average cost of conversion (Form submission) - 80.63 UAH.
Cost of services in the salon from 700 to 3000 UAH.
Done:
… - Conducted market analysis, its needs, target audience.
- Analyzed competitors.
- Implemented broad match keywords for the main search campaign.
- Created a detailed breakdown by groups.
- Worked out a detailed list of negative keywords and performed cross-negative matching of keywords in groups to avoid overlaps.
- Checked the "quality score" (assessment of the relevance of ads, keywords, and landing pages). Worked on the "quality score."
- Added all extensions.
- Set up Analytics. Connected and configured GTM. Set up all conversions.
Managed the project, monitored KPIs.
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Trainers. Barbells. Dumbbells.
Social Media Advertising
Period for the month From 01.02.25 to 06.05.25 Continuing cooperation.
Result:
Average conversion cost - 35.47 UAH.
Sales received for the period - 243 UAH.
… Average check - from 1100 to 60000 UAH.
Undertaken:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted a market analysis and identified needs
- Developed a strategy for launching advertising campaigns. Data from one campaign is shown
- Worked out product groups in detail
- Set up Analytics -4. Connected and configured GTM. Set up all conversions.
- Launched Shopping and Performance Max campaigns
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The sale of optics. The heaters. and binocles. Monoculars, Surveillance Tube
Contextual Advertising
Period for a month From 01.04.23 to 30.04.23 I continue cooperation.
undertaken by:
Optimization of current campaigns.
Detailed analysis of the target audience and competitors.
… Analysis of the market and its needs
The result:
The average cost of the conversion is 66.88 UAH.
The average cost of the click is 3.4 UAH.
It received sales for the period - 254994,00g.
The average check is 7K.
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The sale of optics. The heaters. and binocles. Monoculars, Surveillance Tube
Contextual Advertising
Period per month From 05.03.23 to 15.04.23
undertaken by:
Detailed analysis of the target audience and competitors.
Analysis of the market and its needs
… He has developed a strategy to launch advertising campaigns.
I gathered semantic. Detailed the group.
I have analyzed -4. Connected and set up the GTM. Set up all conversions.
- Added minus words, worked on the crossing of groups.
Written Advertisements
All expansions have been done.
The company was launched in Search, Shopping.
The result:
The average cost of conversion is 39.43 UAH.
The average cost of the click is 0.75 UAH.
Sales were received for the period - 273374 UAH.
The average check is 7K.
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The sale of optics. The heaters. and binocles. The monoculars.
Contextual Advertising
The sale of optics. The heaters. and binocles. Monoculars, Monitoring Pipe, etc.
Period per month From 05.03.23 to 15.04.23
undertaken by:
Detailed analysis of the target audience and competitors.
… Analysis of the market and its needs
He has developed a strategy to launch advertising campaigns.
I gathered semantic. Detailed the group.
I have analyzed -4. Connected and set up the GTM. Set up all conversions.
- Added minus words, worked on the crossing of groups.
Written Advertisements
All expansions have been done.
The company was launched in Search, Shopping.
The result:
The average cost of conversion is 39.43 UAH.
The average cost of the click is 0.75 UAH.
Sales were received for the period - 273374 UAH.
The average check is 7K.
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The results. Sale of goods for Tatu-Salon. of Germany. 1.5 years
Contextual Advertising
They were launched search companies, shopping. You have the YouTube, the KMS company.
The result:
The average cost of the conversion is EUR 7.05.
The average cost of a click is 0.51 euros.
… Sales received in 1.5 years of joint work - 3509
Obtained conversions in 1.5 years of joint work - 62847
undertaken by:
Detailed analysis of the target audience and competitors.
He has developed a strategy to launch advertising campaigns.
I collected semantics in German.
- Detailed work of the group in German.
- Added minus words, worked on the crossing of groups.
She wrote an advertisement in German.
All expansions have been done.
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Sale of goods for Tatu-Salon. Geo of Germany. 1.5 years
Contextual Advertising
Sale of goods for Tatu-Salon. Geo of Germany. Joint work for 1.5 years.
undertaken by:
Detailed analysis of the target audience and competitors.
He has developed a strategy to launch advertising campaigns.
… I collected semantics in German.
- Detailed work of the group in German.
- Added minus words, worked on the crossing of groups.
She wrote an advertisement in German.
All expansions have been done.
The company was launched in Search, Shopping. You have the YouTube, the KMS company.
The result:
The average cost of the conversion is EUR 7.05.
The average cost of a click is 0.51 euros.
Sales received in 1.5 years of joint work - 3509
Obtained conversions in 1.5 years of joint work - 62847
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The Dad’s Salon. of Germany. Berlin
Social Media Advertising
The Dad’s Salon. of Germany. of Berlin.
The goal is to attract customers from Facebook and Instagram.
Cooperation was 1.5 years.
… undertaken by:
Detailed analysis of the target audience and competitors.
He has developed a strategy to launch a advertising campaign.
Detailed segmentation of the target audience.
I installed a pixel on the site. The necessary conversions.
She tested more than 20 audiences, of which she ranked the best.
Continuous testing of videos, creatives, and text.
The Results:
A week of 7 records.
Reviews and compliments on completed projects 15
2 October 2023
895 USD
Targeting Advertising: Google Ads
Fast, responsible, quality, unusual individual approach
9 August 2023
1405 USD
Targeting Advertising Fb\inst + Google Ads - Settings + optimization
Responsible approach, professionalism, individual/creative decisions. We work further
3 April 2023
79 USD
Optimization of the advertising campaign
Thank you for the well done work and useful tips and recommendations. It was pleasant to work.
1 March 2022
34 USD
Writing Ads for Google Ads
A great executive. I recommend it. Everything is done in accordance with TZ. We will continue to contact.
19 May 2021
23 USD
Запуск рекламы в фейсбук
Она молодец, делает работу вовремя и очень старается при этом.
25 December 2020
26 USD
Set targeted advertising for soya candles
Great work! Lessia, managed a task that two other targeters had not been able to deal with before.
| Response review
21 December 2020
23 USD
Starting a Target on Facebook
A very good artist I recommend.
25 July 2020
23 USD
Consulting on Facebook ADS
Thank you very much for the advice, expert, accessible, understandable, many questions resolved.
Due to the different interface, many functions are not available in Ukraine, but this did not prevent you from getting answers to questions.
25 June 2020
10 USD
Консультация по таргетированной рекламме в ФБ
Леся дана нам очень полную и детальную консультацию. Она очень хороший специалист. Мы получили много новой информации и идей, как лучше продавать наш продукт. Мы будет обязательно консультироваться с ней в дальшейшем.
16 June 2020
31 USD
Advertising with Facebook & Instagram_Consulting on 3 Campaigns
It’s a pleasure to work with Leslie! The consultation went well. He gave a lot of advice. Very honestly. He said we can also address in the process of clearance, on any matter. I recommend !
14 May 2020
68 USD
Set up targeted advertising in Instagram
Everything is great. He was satisfied with the work done – she performed the task very responsibly and quality. It is a rare case in practice when a person is actually a professional. Pleasure for collaboration and acquaintance!
29 April 2020
23 USD
Targeted Advertising in Instagram
satisfied with work. Lessia taught me how to set targeted advertising. She told and showed everything in detail, told the designation of each tab and button, explained in a clear and profitable way. He gave a lot of information and shared useful links. Excellent specialist in advertising.
| Response review
31 March 2020
9 USD
We need a good advertising consultation on Facebook.
The consultation was successful.
4 March 2020
34 USD
Targeted advertising
Thank you very much for your work!
The work is performed quality. You are a great young man!
3 March 2020
5 USD
Set up an advertising office on Facebook.
I couldn’t solve the problem with setting the advertising office for 3 months. Lessia solved the task in one day. She came to work responsibly, was always in contact, explained everything and dispersed by the roofs. Very pleasant in communication. 10 out of 10. I will definitely return again!
| Response review