Looking for a Meta Ads + Google Ads / Merchant Center Specialist for umetalli.com
We are looking for a Meta Ads + Google Ads / Merchant Center Specialist for Umetalli — a manufacturer of welding
tables in Finland and Sweden.
Task:
Manage and optimize paid promotion for FI/SE: Meta Ads + Google Ads Search/Shopping +
Merchant Center.
Target audience:
B2B/B2G and partially B2C: welding workshops, metal processing, small manufacturers, vocational
schools, procurement managers, technical directors, hobby workshops.
We have analytics on audience, orders, countries, clients, products, and advertising channels — everything
will be provided to the contractor.
What needs to be done:
- Manage Meta Ads: Facebook / Instagram or similar.
- Set up retargeting for website visitors, cart, product views.
- Test audiences in FI/SE: welding, metal processing, workshop owners, small manufacturers.
- Launch Google Ads Search or similar for queries: hitsauspöytä, svetsbord, welding table and
similar.
- Set up Google Shopping / Performance Max or similar.
- Work with Google Merchant Center or similar.
- Check the product feed from Shopify or similar.
- Set up conversions through GA4 / Google Tag Manager or similar.
- Prepare briefs for creatives: photos/videos of welding tables, accessories, production.
- Create weekly reports on expenses, clicks, leads, sales, ROAS/CAC.
Tools:
Meta Ads Manager or similar, Google Ads or similar, Google Merchant Center or similar, Shopify or similar, GA4 or similar, Google Tag Manager or similar, Looker Studio or similar, Canva / Figma or similar, ChatGPT / DeepL / Gemini or similar.
Expected results:
- Stable operation of Meta Ads without drops in leads/sales.
- Launch Google Search + Shopping for FI/SE.
- Correct product feed in Merchant Center.
- Set up conversion tracking.
- Clear weekly report: spend, CPC, CTR, CPL, CAC, ROAS.
- After the test period — reduction in lead/sale cost and increase in applications from paid traffic.
Must-have:
- Experience with Meta Ads for e-commerce.
- Experience with Google Ads Search / Shopping.
- Experience with Merchant Center and product feeds.
- Understanding of Shopify or similar e-commerce platforms.
- Ability to work with GA4 / GTM or similar.
- Ability to analyze numbers, not just "run ads".
Would be a plus:
- Experience with B2B / industrial / tools / equipment niches.
- Experience with the markets of Finland / Sweden / Nordic.
- Experience promoting high-ticket items.
- Understanding of retargeting for B2B and small business audiences.
In your response, please include:
- Which tools you have worked with: Meta Ads Manager or similar, Google Ads or similar, Google Merchant Center or similar, Shopify or similar, GA4 / GTM or similar.
- Which e-commerce projects you have managed.
- Any experience with B2B or industrial products.
- Your rate.
- What minimum advertising budget you consider workable for testing in FI/SE.
-
30 days458 USD30 days458 USD
Доброго дня!
👋У мене вже був досвід у вашій та схожих нішах, тому я зможу швидко знайти рішення, які підійдуть саме для вашого бізнесу та приведуть до результату 💥
🤩Результати моїх клієнтів:
Компʼютерний магазин (VERSUM) – заробили 4 199 456 грн при вкладенних 8k$
Магазин жіночого одягу (Garni) – заробили за 2 місяці 354 690 грн, з бюджетом 1000$
Доставка їжі (Papa&Mama) – заробили з нами 1 883 709 грн на початку війни
Додаток на Android (Крипта) - 13532 інстала по ціні 0,23$
…
📞Пропоную одразу перейти до справи, та обговорити конкретні дії для досягнення результату у вашому проєкті
Буду чекати на ваше повідомлення!)
-
30 days1145 USD30 days1145 USD
I can manage paid promotion for Umetalli in FI/SE as an e-commerce system, rather than just separate advertising campaigns: Meta Ads, Google Search/Shopping/PMax, Merchant Center, Shopify feed, GA4/GTM, retargeting, conversions, ROAS/CAC, and weekly reporting for Finland and Sweden separately.
It is important for you to immediately link advertising to the real economy of the products: which welding tables and accessories generate sales, where Search/Shopping brings hot demand, where Meta brings back visitors, and where the budget is spent on clicks without inquiries and orders?
We will discuss the bid, minimum working advertising budget, case studies, and the format of the test period in personal correspondence after reviewing Shopify, Merchant Center, Google Ads, Meta Ads, GA4/GTM, product feed, margins, data for FI/SE, current sales, and target ROAS/CAC.
Similar completed project: Ищу таргетолога для мобильного приложения (iOS / Android) — этап запуска и тестирования.
-
30 days572 USD30 days572 USD
Hello!
Welding tables - there is a long B2B cycle (procurement, vocational schools) alongside a B2C hobby audience, so the main thing is not to mix them in campaigns and retargeting.
Tools: Meta Ads, Google Ads (Search/Shopping/PMax), Merchant Center, Shopify, GA4/GTM, Looker Studio.
Relevant experience:
- B2B/B2C split (manufacturing niche, Odesa): conversions +514%, CPA -71% (719→205 UAH), call tracking via GTM.
- E-com + Merchant Center (women's lingerie): unlocked 1500+ products in the feed, ROAS 309%→500% without increasing the budget.
No direct experience with FI/SE, but there is practice with EU markets (PL, CZ, SK, DE) — the approach to language adaptation and local queries is the same.
Rate: $700/month (fixed up to $3,000 budget, then KPI model).
… Questions:
Is the product feed already in Merchant Center or from scratch?
Minimum test budget for FI+SE separately?
Is there a CRM to link leads with sales?
-
7 days1717 USD7 days1717 USD
Good day, Olli!
My name is Vladyslav Kushnarov. I specialize in contextual advertising and campaign optimization, which significantly increases sales volume and attracts target customers. Considering your request for a specialist in Meta Ads and Google Ads for Umetalli, I propose we discuss how we can effectively promote your welding tables in Finland and Sweden.
Several examples of successful projects I have worked on can be found at the following link:
Freelancehunt. I have experience managing advertising campaigns for various e-commerce projects, including B2B and B2G segments. On average, the return on investment for advertising in commercial projects I have worked on ranges from 200% to 800%. This confirms my ability to effectively manage advertising budgets and achieve set goals.
To propose the most suitable solution for your project, it is important for me to review the current advertising campaign. I suggest the following action plan:
1. Gain access to your advertising campaign and analytics to assess current results.
2. Based on the analysis, prepare 3-6 optimization recommendations that will help increase conversions and reduce lead costs.
…
Regarding timelines, preparing and launching an advertising campaign usually takes from 2 to 10 days, depending on the complexity and specifics of the project. As for costs, the initial work for preparation and launch can start from $400, including two weeks of support.
I suggest we continue the conversation in private messages or arrange a meeting to discuss the details and my vision for your project. If you like my approach, we can discuss the terms of cooperation and next steps in more detail.
-
30 days572 USD30 days572 USD
Good day!
Are you looking for a specialist who will take on SMM and really deliver results?
A little about me:
✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I know how social media algorithms work
✅ 300+ successfully completed projects — from small businesses to large brands
… ✅ I work without delaying deadlines and "let's see how it goes."
Portfolio and reviews:
🔗 Freelancehunt
Let's discuss how I can help you achieve your goals. Contact me by clicking the message button next to my profile.
-
30 days916 USD
1100 31 0 30 days916 USDHello
I can offer a comprehensive approach to implementing your project.
I work with both Meta Ads and Google Ads. I have extensive experience in B2B and e-commerce projects.
-
30 days572 USD
404 2 0 30 days572 USDHello, Olli! I am ready to complete your project: "Looking for a Meta Ads + Google Ads / Merchant Center Specialist for umetalli.com"... I have the necessary experience. Message me, and we will discuss the details!
-
30 days515 USD
2950 62 0 1 30 days515 USDHello! My name is Dmytro. I am among the TOP-50 best specialists on the platform with experience in marketing for brands such as Kyivstar, Volia, and Yamaha. I specialize in building a systematic flow of clients through Google Ads without wasting the budget.
I have analyzed your task. My goal is not just to "click buttons and launch ads," but to bring the project to a target cost per order/lead (CPA) that will be beneficial for your business.
Why you should trust the project to me:
Budget protection: Modern Google Ads (especially Performance Max) initially works like a vacuum cleaner. My task as an expert is to rigorously clean up junk traffic, bots, and empty clicks daily, saving up to 30% of your budget.
Deep analytics (GTM / GA4): I set up precise tracking. You will see the actual profit and cost of each application in a convenient dashboard. For businesses with CRM, I additionally set up the import of offline conversions (payments) — so that the ads are optimized for real money in the cash register, not for empty registrations.
Official bonus: As a Google partner, I will help you connect a bonus of up to 10,000 UAH to the balance for a new account.
Security: Over 60 positive reviews and successful projects through Safe — your money and reputation are in reliable hands.
I work systematically, with clear reporting and documentation of working periods.
I am ready to send you my author checklist for free to check the niche before launch, so we can immediately identify weak points.
… Message me in chat — let's discuss your KPIs, current website conversions, and advertising payback periods.
-
30 days1717 USD
5137 168 0 30 days1717 USDHello
I have reviewed the terms of reference.
Please provide more detailed information in Direct.
Thank you in advance.
-
30 days572 USD
325 30 days572 USDHello!
Thank you for the detailed project description — the task is clear and looks like a full-fledged performance e-commerce launch with a focus on the FI/SE market and the B2B segment.
We specialize in Meta Ads and Google Ads for international e-commerce projects, including working with cold traffic, product feeds, and a multi-channel customer acquisition structure.
What we can cover within the Umetalli project:
🔹 Meta Ads (Facebook / Instagram)
…
* setting up and managing advertising campaigns for FI/SE;
* testing B2B and B2C audiences (workshops, manufacturers, technical specialists, hobby segment);
* setting up retargeting (site visitors, product views, cart abandonment);
* systematic testing of creatives for different segments.
🔹 Google Ads + Shopping
* setting up Search campaigns for local queries (FI/SE languages: welding table / hitsauspöytä / svetsbord);
* launching Shopping / Performance Max;
* working with Merchant Center and product feed;
* optimizing campaign structure for ROAS.
🔹 Technical setup
* checking and setting up conversions through GA4 / GTM;
* auditing the accuracy of sales tracking;
* integration with Shopify or a similar platform;
* data quality control for ad optimization.
🔹 Analytics and optimization
* weekly reporting (spend, CTR, CPC, CPL, CAC, ROAS);
* analyzing effectiveness by channels and countries (FI vs SE);
* scaling working connections and disabling ineffective ones.
📌 Important:
We have experience working with e-commerce and performance advertising in international projects, where the key role is played by the combination of "feed + creative + campaign structure," not just individual ads.
📁 Case studies with results can be viewed in our profile — there you will find relevant projects and approaches to working with paid traffic.
💰 We can discuss the rate and minimum advertising budget for testing FI/SE after clarifying the current data on sales, margins, and product assortment structure.
We would be happy to discuss the details and propose the structure for the first test launch.
-
Ask your question to the client
Espoo