I HELP BUSINESS OWNERS REGAIN CONTROL OF THEIR MARKETING
You may already have a website, advertising, a CRM, analytics, developers, and an agency.
But no one can give you a verifiable answer to a few simple questions:
— which campaigns generated actual sales;
— where leads and money are being lost;
— why advertising, CRM, and sales-team data do not match;
— which contractor is responsible for the problem;
— what should be fixed first;
— where you can safely invest next without expensive rework.
This is where I bring the most value.
I connect fragmented parts into one manageable system:
advertising → website → call or form → CRM → sale → revenue
My job is to give the owner a clear view of the business, the correct sequence of actions, and the ability to make decisions based on facts rather than reports that must be taken on trust.
WHAT CHANGES AFTER WE WORK TOGETHER
You will see which sources actually generate customers and revenue.
You will get one consistent picture instead of conflicting data from Google Ads, Meta Ads, GA4, CRM systems, forms, calls, and agency reports.
You will understand:
— where the customer journey breaks;
— which expenses are justified;
— what should be stopped;
— what is worth scaling;
— which changes should be assigned to developers;
— which next step will have the greatest impact.
The full technical burden will no longer sit on your shoulders.
Developers receive clear requirements and acceptance criteria.
Marketers receive data and priorities.
The owner receives a management-level conclusion: what is happening, why it matters, what the risk is, and which decision needs to be made.
All accounts, data, and results remain under your company’s ownership and control.
SITUATIONS I WORK WITH
1. Advertising reports leads, but the business does not see sales
I trace the journey from the advertising source to the CRM, estimate, order, and revenue.
I separate platform-reported “conversions” from actual inquiries and customers.
2. Multiple contractors work in separate systems
I build the overall architecture, define areas of responsibility, and prepare clear tasks for developers, marketers, analysts, and the sales team.
3. You no longer trust the agency or its reports
I verify the numbers using primary sources:
— advertising accounts;
— analytics;
— call data;
— forms;
— CRM records;
— actual sales.
4. The business is migrating to a new platform or rebuilding its infrastructure
I help determine what must be prepared in advance so that analytics, events, product feeds, advertising, and lead delivery do not need to be rebuilt after launch.
5. You have a product, but its market viability has not yet been proven
I build the first measurable test:
— audience segments;
— advertising hypotheses;
— creatives;
— events;
— installs;
— registrations;
— leads;
— payments.
6. The owner has become the middleman between every specialist
I remove the owner from unnecessary technical communication.
I review the input, formulate requirements, and give each participant the information they actually need.
HOW I WORK
1. System diagnosis
The first stage is a controlled audit.
I review the available accounts, analytics, CRM, website, forms, calls, events, advertising campaigns, and current reports.
You receive:
— a map of the system and customer journey;
— confirmed gaps and errors;
— priorities based on business impact;
— quick fixes and larger structural tasks;
— a clear plan for the next stage;
— separate requirements for developers and contractors.
Diagnosis is separated from implementation.
First, we identify the real cause. Then we invest in fixing it.
2. Fixing and implementation
After the diagnosis, I can take responsibility for a separately agreed implementation stage:
— advertising setup;
— analytics and event tracking;
— connecting advertising systems with the CRM;
— forms, webhooks, and lead delivery;
— landing pages;
— advertising and technical integrations;
— developer coordination;
— independent verification of the result.
3. Ongoing system management
For established businesses, I can work as an external specialist responsible for the integrity of the entire marketing system:
— monitoring the full chain from advertising to revenue;
— checking data and contractor performance;
— assigning tasks to the team;
— identifying the causes of deviations;
— setting priorities;
— preparing management-level reporting for the owner.
This is closer to the role of an external marketing systems lead
than standard advertising account management.
PROJECT EXAMPLES ✅
Ukie Painting — audit of the full chain from advertising to sold jobs
The company received lead reports but could not connect those leads to booked estimates, sold jobs, and actual revenue.
The audit covered:
— Google Ads;
— Local Services Ads;
— Meta Ads;
— Google Business Profile;
— GA4;
— GTM;
— the website;
— forms;
— RingCentral;
— GoHighLevel;
— lead spreadsheets;
— JobNimbus.
Result: an attribution map, identified gaps between traffic sources and the CRM, verification of actual customers, and a plan to bring the marketing infrastructure back under the company’s control.
Case study:
https://freelancehunt.com/showcase/work/ukie-painting-audit-tsepochki-ot/2062119.html
Project and review:
https://freelancehunt.com/project/marketing-audit-fractional-marketing-manager/1633983.html
Mrpl Towing — from unclear Google call data to controllable advertising
Google reported calls, but after reconciliation, some of them turned out to be personal, promotional, missed, or potentially fraudulent.
After the audit, I created a separate Search campaign, refined the geography, prepared keywords and negative keywords, built a mobile-first landing page, and configured phone-click conversion tracking.
Case study:
https://freelancehunt.com/showcase/work/sayt-google-ads-mobile-first/2062122.html
Project and review:
https://freelancehunt.com/project/nastroyka-google-ads-dlya-mrpl-towing/1630774.html
StressOFF — launching a mobile app through Meta Ads
Built from scratch:
— the advertising account;
— audience segmentation;
— advertising hypotheses;
— creatives;
— the Meta app setup;
— Firebase and GA4;
— mobile app events.
The project generated the first installs and registrations, identified the stronger advertising combination, and created a data foundation for further product decisions.
Case study:
https://freelancehunt.com/showcase/work/zapusk-prilozheniya-cherez-feysbuk-126-yuzerov/2050882.html
Project and review:
https://freelancehunt.com/project/ischu-targetologa-dlya-mobilnogo-prilozheniya-ios/1624948.html
HOW WE START
You can describe the problem in ordinary language:
“The numbers do not match.”
“Our contractors are telling us different things.”
“The advertising is running, but we cannot see the sales.”
“We need to understand what to do first.”
“Everything is connected, but no one sees the complete system.”
I will:
— study the available information;
— ask the necessary questions;
— define the boundaries of the first stage;
— document the expected result and acceptance criteria;
— show which access permissions are actually required;
— separate the current task from future work.
Before the project starts, we agree on:
— cost;
— timeline;
— scope;
— limitations;
— expected result;
— areas of responsibility.
Advertising forecasts are treated as test hypotheses,
not guaranteed performance targets.
DEEP FOCUS
I take one main project into full focus.
This allows me to deeply understand the business, data, infrastructure, customer journey, and contractor workflows instead of simply checking advertising account metrics from time to time.
Smaller audits and diagnostic tasks can be handled as separate, clearly limited stages.
COMMUNICATION
All project questions, decisions, access permissions, and results are documented in writing inside the Freelancehunt workspace.
I do not conduct calls or meetings.
The written format preserves one complete project history:
— what was requested;
— what was checked;
— which decisions were made;
— what each side is responsible for;
— what belongs to the current stage;
— what will require a separate stage.
I use artificial intelligence inside the workflow to process large volumes of data, correspondence, logs, screenshots, and reports.
It speeds up analysis and documentation, while technical decisions, risk assessment, and responsibility remain with me.
REVIEWS ✅
Reviews from completed projects:
https://freelancehunt.com/freelancer/Me4Hik.html#reviews
