Ganna N.
Offer Ganna work on your next project.
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Offer work
Dnepr,
Ukraine
4 days 18 hours back
available for hire
on the service 2 years
Rating
Successful projects
Average rating
Skills and abilities
Design & art
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Banners
from 3 USD for unit
- Business Card Design
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Presentations
from 11 USD for unit
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Social Media Page Design
from 45 USD for project
Services
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Content Management
from 68 USD for project
Promotion
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Social Media Advertising
from 158 USD for project
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Social Media Marketing (SMM)
from 158 USD for project
Portfolio
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271 USD D&P Perfume Ukraine
Social Media Marketing (SMM)
D&P Perfumum Ukraine
Task: Start directing online sales + additional task of increasing brand awareness and checking the potential increase in offline sales
… Project conditions:
Ready website + Pages on Instagram and Facebook
Interaction with the content manager to set the technical specifications for creatives for the advertising campaign
Workflow:
Identified cities in Ukraine where the brand has maximum popularity (based on sales conversions), meaning where the audience is most familiar with the brand and ready for online purchases through social networks.
Since the brand's advertising on social networks started from scratch, we began with:
Testing hypotheses, creatives, offers, audiences, types of advertising, and traffic costs
Initially launched advertising campaigns on Instagram and Facebook based on the results obtained, identified the best-selling creatives, offers, and gathered an audience for retargeting.
Results:
In 30 days of the test advertising campaign, we achieved the following results:
Page views and interactions + 300%
Likes + 800%
Post reach + 114%
Budget: $470.
Reach: 106,900
Leads / Start of correspondence: 303
Cost per lead: $1.55
Traffic to the website:
Budget: $70.
Reach: 52,500
Leads / Clicks to the website: 1,099
Cost per lead: $0.06
During testing, the conversion was about 14%
After 3 months of adjusting advertising campaigns + retargeting, the conversion through social networks was increased to 46%.
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271 USD Recruiting students for preparation for the external independent assessment (ZNO)
Social Media Marketing (SMM)
Acquisition of students for preparation for the external independent assessment (ZNO)
Project conditions:
There is a website to which it is necessary to direct traffic from potentially interested users through social media. This is provided that the social media pages are regularly maintained.
…
Work process:
- Initially, we decided that the concept of a business card page or Instagram landing page is the most acceptable, given that there are no costs for constant content input, but due to targeted advertising, there is an immediate influx of the target audience/customers.
- We identified the audience; initially, I suggested creating ads targeting those who decide to send children for education, specifically those who pay for children, i.e., parents or grandparents who care about their grandchildren's future.
- We developed a clear offer for an adult and financially capable audience on social media based on a pragmatic approach. That is, the user sees the offer – understands its essence, understands the price, and if the offer suits them, they contact us, and we receive a lead.
- We designed social media in the format of an Instagram landing page based on the premise that a user, upon landing on the page, understands within 5 seconds what we offer, how interesting/beneficial it is for the client, and how to contact us and purchase the service.
- We created targeted advertising for a test period of 14 days.
- Based on the results of the test period, we identified which advertising posts worked best and improved them.
- We obtained a retargeting audience.
- We launched new advertising campaigns for retargeting with the advertising creatives that performed best.
In total:
Start of the advertising campaign: 15 days
Budget: 6000 UAH
Reach: 130,000
Leads / Application for the first lesson: 95
After the first lesson, continued education purchased: 17%
After the test period, we adjusted the advertising campaigns for lead acquisition (not reach) using retargeting.
After 2 months, we achieved the following results in 15 days:
Budget: 12000 UAH
Reach: 110,000
Leads / Application for the first lesson: 218
After the first lesson, continued education purchased: 39%
An example of work when using the concept of quickly acquiring clients through targeted advertising, rather than endless content and non-targeted reach.
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271 USD Creating from scratch, acquiring clients from social media
Social Media Marketing (SMM)
Project conditions:
Creation from scratch of a B2C project in social networks and acquiring clients from social networks
Starting point:
… Lack of a website
Lack of social media
Availability of products/services
Tasks:
Create and set up social media
Create Meta Business Manager
Create advertising campaigns
Acquire clients through advertising without the need for constant management of social media pages
That is, acquiring clients based solely on an Instagram landing page
Execution order:
The prerequisites of my marketing approach
Creating content does not always yield top views and, accordingly, a flow of clients, but there is a more effective method of acquiring clients without constant management of pages, which is creating a business card page like an Instagram landing page and using advertising to generate a large flow of traffic from an audience interested in the client's offer.
That is, not creating content and waiting for those interested to find it, but immediately directing those interested to the page, and then converting them into leads and clients.
Thus, not focusing on likes for meme videos/content, but focusing purely on leads and enriching clients.
We are moving away from the meme of marketers working in the B2B/C concept "Do you need likes or clients?))))"
What was done:
Creation of a presentation page Instagram landing page and a concept that allows users to immediately understand what services they can receive, how much it costs, and how to order the service when they visit the page.
This way, we achieve a simple and clear presentation of services without overwhelming the user with unnecessary information. The potential client immediately sees and understands whether they need the offered service or not.
Direction of traffic flow through advertising
- Testing period with broad targeting (to identify criteria for the target audience and gather a retargeting base)
This ultimately allows us to create a retargeting base for future use and reduce the cost per click and lead.
- Testing effective creatives and advertising campaigns
- Budget scaling
Summary:
Identify the most effective advertising campaigns
Budget scaling
Create a base for retargeting
Acquire clients at a minimal cost per lead/click
