Immigration lawyer services in the UK: 178 leads in 1.5 months at a cost of £7.34 per client
Project
The advertising campaign aimed to promote the services of a lawyer specializing in migration issues and legalization for clients in the UK. The primary goal was to increase the number of consultation requests while maintaining a low cost per client acquisition.
The main challenge was the high competition in the UK legal market, where the audience often relies on trusted brands or recommendations.
Strategy and Approach
The following steps were taken to achieve the campaign’s goals:
- Conducted an analysis of the target audience.
- Created creatives emphasizing prompt assistance and the lawyer’s high qualifications.
- Configured targeting for regions in the UK with high demand for migration services.
- Launched retargeting campaigns for users who showed interest but did not complete a lead form.
- Tested various ad formats to optimize results.
Results
178 consultation requests received in the first 1.5 months.
The average cost per client acquisition was £7.34.
Project
The advertising campaign aimed to promote the services of a lawyer specializing in migration issues and legalization for clients in the UK. The primary goal was to increase the number of consultation requests while maintaining a low cost per client acquisition.
The main challenge was the high competition in the UK legal market, where the audience often relies on trusted brands or recommendations.
Strategy and Approach
The following steps were taken to achieve the campaign’s goals:
- Conducted an analysis of the target audience.
- Created creatives emphasizing prompt assistance and the lawyer’s high qualifications.
- Configured targeting for regions in the UK with high demand for migration services.
- Launched retargeting campaigns for users who showed interest but did not complete a lead form.
- Tested various ad formats to optimize results.
Results
178 consultation requests received in the first 1.5 months.
The average cost per client acquisition was £7.34.