Sports Nutrition in Ukraine: 414 sales in 2.5 months with a customer acquisition cost of 46 UAH
About the Project
The advertising campaign aimed to promote an online store for sports nutrition to the Ukrainian audience. The primary goal was to increase product sales, including proteins, amino acids, and vitamins, while maintaining a minimal customer acquisition cost.
The main challenge was the high competition in the sports nutrition market, where users often choose more well-known brands or large retail chains.
Strategy and Approach
The following actions were implemented to achieve campaign goals:
- Conducted target audience analysis.
- Developed creative assets.
- Set up geo-targeting for all regions of Ukraine.
- Launched retargeting to re-engage users who visited the website but did not complete a purchase.
- Tested various ad formats to optimize customer acquisition costs.
Results
Number of Sales: 414 in 2.5 months.
Conversion Rate: Every 9th website visitor made a purchase.
Average Customer Acquisition Cost: 46 UAH.
About the Project
The advertising campaign aimed to promote an online store for sports nutrition to the Ukrainian audience. The primary goal was to increase product sales, including proteins, amino acids, and vitamins, while maintaining a minimal customer acquisition cost.
The main challenge was the high competition in the sports nutrition market, where users often choose more well-known brands or large retail chains.
Strategy and Approach
The following actions were implemented to achieve campaign goals:
- Conducted target audience analysis.
- Developed creative assets.
- Set up geo-targeting for all regions of Ukraine.
- Launched retargeting to re-engage users who visited the website but did not complete a purchase.
- Tested various ad formats to optimize customer acquisition costs.
Results
Number of Sales: 414 in 2.5 months.
Conversion Rate: Every 9th website visitor made a purchase.
Average Customer Acquisition Cost: 46 UAH.