1781 purchases with ROAS 546% P-Max optimization for the agri-segment

Period: November 2024 — May 2025

What has been implemented:
Conducted deep feed optimization in Google Merchant Center:
• Segmentation by price ranges
• Additional structuring by product categories

In Google Ads account:
• Set up and configured micro- and macro-conversions
• Optimized campaign structure and added new groups
• Configured tags for conversion tracking

Google Analytics 4 was fully adapted for eCommerce:
• Set up correct domain exclusions
• Set goals
• Ensured 100% data consistency with the website

Results for the period:
• 1,781 purchases
• Cost per conversion — 130.3 UAH
• ROAS — 546%
• Conversion value — 1,268,031 UAH
• Total investments — 232,080 UAH