Launching Google Shopping for an auto parts online store

The client contacted us with a problem — the Google Merchant Center account was blocked due to "misleading information".

My actions:
– Conducted a technical audit of the website and accounts
– Made critical changes to the website (content, policies, contact information)
– Prepared the account for re-moderation
– Successfully unblocked Merchant Center
– Set up and launched a shopping campaign in Google Shopping
– Ensured stable operation and scaling

Results over 2.5 months (February 17 – May 9, 2025):
- Expenses: 15,984 UAH
- Conversions: 218 purchases
- Cost per conversion: 73.3 UAH
- ROAS: 850%
- Revenue: 135,766 UAH
- CTR: 3.42%
- Traffic source: 80% from Paid Shopping