ROAS 1355% launch of Google Shopping for online store

Period: from December 2024 to May 2025

What has been done:
- Complete technical preparation: set up Google Merchant Center, Google Analytics 4, Google Search Console, Google Ads account.
- Conducted website audit and prepared product feed.
- Launched 2 smart Shopping campaigns focused on conversions.
- Optimized structure, bids, negative keywords, and product attributes.

Results (December 2024 – May 2025):
- 1,082 conversions
- Average cost per conversion — 80.6 UAH
- ROAS — 1355%
- Conversion value — 1,182,740 UAH

Since the campaign launch, stable growth in traffic and purchases has been observed. This case demonstrates how properly configured Shopping structure can show strong results in a highly competitive niche within the first weeks.