21.34× ROAS in the category of children's rugs

Google Shopping from scratch for a children's goods store. We strengthened the "children's rugs" category with a separate campaign and maintained a CRR of 4.69% at scale.

Data Foundation: creation of Google Analytics, verification of Merchant Center, setup of Google Ads and connections. PMax architecture: General PMax for the full catalog + a separate PMax campaign for the priority category "children's rugs", separation of asset groups, priority logic between campaigns to avoid cannibalization. Start with Max Conversions, transition to Max Value, then tROAS.

Results over 7 months:
• ROAS ≈21.34× (2134%) · CRR 4.69%
• Revenue ₴1.45M · budget ₴67.9K (≈325 ₴/day)
• 1,605 purchases + 202 mobile calls
• CPC ₴1.23 · 55,200 clicks

Period: June — December 2023
Niche: E-commerce · children's assortment

#GoogleAds #PerformanceMax #ROAS #GoogleMerchantCenter #KidsGoods #PriorityPMax #MaxValue #tROAS #Ecommerce #PPC #ContextualAdvertising