7.26× ROAS in Google Shopping/PMax · furniture · 26 months

26 months of continuous management of Google Shopping / PMax for a furniture store. ₴3.8M budget → ₴27.7M revenue. Smart Shopping → PMax migration, seasonality, 18,918 conversions.

Data Foundation: setup of GA4, Google Ads, Merchant Center, correct transaction tracking with value transfer, Looker Studio dashboard for real-time KPI. Architecture: launch of Smart Shopping as a base, full migration to Performance Max in 2022, catalog segmentation by categories/margin. Scaling: testing bid strategies, weekly optimization with search query analysis, seasonal budget adaptation.

Results over 26 months:
• ROAS 7.26× (726%) · DRR 13.78%
• Revenue ₴27.7M · budget ₴3.82M
• 18,918 conversions · CTR 1.44%
• 108.3M impressions · 1.55M clicks
• Smart Shopping → PMax migration (2022)

Period: December 2021 — January 2024
Niche: E-commerce · home / furniture

#GoogleAds #GoogleShopping #PerformanceMax #SmartShopping #ROAS #LookerStudio #Furniture #Ecommerce #PPC #ContextualAdvertising