219 clients per month

Point A
- Advertising worked unstably (sometimes full records, sometimes "failures")
- High cost per application — up to $7
- Lack of systematic work with warm audiences
- Need for scaling without increasing the client's price

Point B
- Investment in advertising — $1679
- Leads — 536
- Cost per lead — $3.13
- New clients — 219
- Average check — 1700 UAH
- Revenue — $9078

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