Point A
- Advertising worked unstably (sometimes full records, sometimes "failures")
- High cost per application — up to $7
- Lack of systematic work with warm audiences
- Need for scaling without increasing the client's price
Point B
- Investment in advertising — $1679
- Leads — 536
- Cost per lead — $3.13
- New clients — 219
- Average check — 1700 UAH
- Revenue — $9078
#campaignoptimization #Facebookadvertising #retargeting #Mediabuying #Meta #Advertising #meta #contextualadvertising #socialmediaadvertising
- Advertising worked unstably (sometimes full records, sometimes "failures")
- High cost per application — up to $7
- Lack of systematic work with warm audiences
- Need for scaling without increasing the client's price
Point B
- Investment in advertising — $1679
- Leads — 536
- Cost per lead — $3.13
- New clients — 219
- Average check — 1700 UAH
- Revenue — $9078
#campaignoptimization #Facebookadvertising #retargeting #Mediabuying #Meta #Advertising #meta #contextualadvertising #socialmediaadvertising