Insurance service in Ukraine: 243 applications per month
About the Project
The advertising campaign aimed to promote insurance services for the Ukrainian audience. The primary goal of the project was to increase the number of applications for insurance products, including car insurance, health insurance, and other services.
The challenge was the high competition in the insurance niche, where many companies actively use advertising. The task was to distinguish the service from competitors by offering a clear and beneficial solution for clients.
Strategy and Approach
To achieve the goal and increase the number of applications, the following steps were implemented:
- Analyzed the target audience considering the needs and demands of different customer segments.
- Created creatives emphasizing the key advantages of the service.
- Set up targeting for the most interested audiences.
- Launched retargeting to re-engage users who visited the website but didn’t submit an application.
- Tested different ad formats to determine the most effective ones.
Results
243 applications were received in one month.
About the Project
The advertising campaign aimed to promote insurance services for the Ukrainian audience. The primary goal of the project was to increase the number of applications for insurance products, including car insurance, health insurance, and other services.
The challenge was the high competition in the insurance niche, where many companies actively use advertising. The task was to distinguish the service from competitors by offering a clear and beneficial solution for clients.
Strategy and Approach
To achieve the goal and increase the number of applications, the following steps were implemented:
- Analyzed the target audience considering the needs and demands of different customer segments.
- Created creatives emphasizing the key advantages of the service.
- Set up targeting for the most interested audiences.
- Launched retargeting to re-engage users who visited the website but didn’t submit an application.
- Tested different ad formats to determine the most effective ones.
Results
243 applications were received in one month.