From 0 to 450 organic clicks from Google per day

Project Description
IMB Plus TV is an online television platform targeting a Russian-speaking audience in Canada. The primary goal of the SEO campaign was to attract organic traffic from search engines to increase the number of users interested in television content.

Project Context
Before the SEO campaign launch, the IMB Plus TV website was relatively unknown, which affected its visibility in search engines. The main challenge was scaling organic traffic from scratch in a highly competitive niche.

Challenges
1. Zero organic traffic. The new website was not visible in search engines.
2. Lack of optimized content. Insufficient use of target keywords and their improper application.
3. Technical issues. Incorrect page indexing and weak site structure.

Strategy and Approach
1. Technical Optimization:
- Fixed indexing errors.
- Improved page loading speed and optimized meta tags.
2. Semantic Core Creation:
- Selected keywords.
3. Content Strategy Development:
- Created SEO-optimized descriptions for channel and program pages.
4. External Optimization:
- Obtained backlinks from thematic blogs and forums interested in television and online content.

Implementation
1. Technical Improvements:
- Configured a sitemap and added proper URL structure.
- Enhanced site responsiveness for mobile devices to increase accessibility for users.
2. Content:
- Developed target pages with optimized descriptions for channels and TV shows.
3. Link Building:
- Acquired quality backlinks.

Results
SEO campaign results after 6 months:
Traffic: The website receives 450 organic clicks from Google daily.