263K organic users in the first year of the website's operation

Project Description
AvenirTel is a directory of psychics providing users in France with consultations on various topics related to predictions, astrology, and spiritual practices. The project aimed to attract organic traffic from search engines, increase brand awareness, and build a loyal user base.

Project Context
Before the SEO campaign launch, the website was relatively unknown and did not rank for keywords related to esoteric services. The target audience was searching for psychic services in search engines but found competitors instead.

Challenges
1. Low visibility in search engines. The website was newly launched and had no organic traffic.
2. Lack of content. Psychic profiles and service pages were not optimized for keywords.
3. High competition. Major platforms already held leading positions in the esoteric services niche.

Strategy and Approach
1. Technical SEO Audit:
- Configured proper indexing for the directory pages.
- Optimized site loading speed and eliminated duplicate content.
2. Semantic Core Creation:
- Compiled keywords focusing on the French market.
3. Content Development:
- Created descriptions for psychic profiles using relevant keywords.
4. Link Building:
- Secured backlinks from thematic and semi-thematic websites and blogs.

Implementation
1. Technical Improvements:
- Optimized site structure by adding convenient filters for searching psychics by specialization.
- Fixed technical issues such as slow page loading and incorrect redirects.
2. Content Strategy:
- Wrote unique descriptions for each psychic.
3. External Link Work:
- Mentioned the website in thematic communities and forums.

Results
SEO campaign results after the first year:
Traffic: 263K organic users, exceeding expectations.