$350 thousand expenses on EdTech | Facebook Ads

TestPro is a training course in quality control based in the USA. We started our work when the company invested $20,000 per month, but the results did not meet the required KPIs.

The next steps were as follows:
- Create a clear structure for Facebook Ads campaigns so that I could accurately analyze the hypothesis
- Develop new creatives with different offers and hooks
- Scale the budget step by step without losing efficiency

Results:
- Budget increased to $100,000 per month
- KPIs were met - ROI: 150-300%