352 Leads for Children’s Party Organization for WOW Party
Lead Generation & Sales
Industry: Event industry — children's party and entertainment event organization
Goal: Ensure a steady flow of leads for turnkey children's party services (animators, show programs, workshops, decorations) from both private clients and corporate partners in Kyiv and across Ukraine through Meta Ads.
WOW Party is a Kyiv-based event agency specializing in turnkey children's party organization. The company works with both private clients and major corporate partners (Ukrzaliznytsia, Kyivstar, Roshen, NBU, Brocard, Lavina Mall).
TASK
— increase the number of leads for children's party organization
— attract a new audience of parents and corporate clients
— test different service categories and advertising offers
— build an effective lead generation system through Meta Ads
— maintain a consistent flow of leads throughout the year, taking seasonal peak periods (graduation celebrations and New Year holidays) into account
PROBLEMS
— seasonal demand, with peak workloads during summer and the New Year period
— high competition among children's entertainment agencies and event organizers in Kyiv
— a wide range of programs and characters requiring separate promotion
— different target audiences and decision-making processes for B2C and B2B
— a large number of customers with delayed purchase intent
SOLUTION
Analytics and Testing
— conducted competitor and children's party market research
— analyzed the behavior and needs of the target audience
— identified the most popular services for promotion
— segmented advertising campaigns by event type and service category
— built a campaign structure based on seasonality
— segmented audiences into B2C (parents, private parties) and B2B (corporate events, shopping malls)
Creative Strategy
— created content focused on popular characters (Paw Patrol, Frozen, Minecraft, etc.) to quickly capture the attention of children and parents
— developed a separate content direction for corporate clients highlighting well-known partners (Ukrzaliznytsia, Lavina Mall, Multiplex)
— used real photos and videos from events featuring genuine children's emotions
— tested different offers, promotions, and calls to action
— regularly updated advertising materials according to current trends
Technical Implementation
— launched advertising campaigns in Meta Ads
— segmented audiences based on interests and behavior
— launched retargeting campaigns for users who interacted with the website and advertisements
— built a structured testing system for audiences, offers, and creatives
— regularly analyzed campaign performance and optimized the advertising budget
— created a lookalike audience based on the company's customer database
Creative Formats
— videos from real events featuring children's reactions and popular characters
— creatives with special offers and early booking discounts
— content showcasing events organized for well-known partners
— an interactive quiz as a separate format for attracting warm audiences
— carousel ads featuring different animation programs
Scaling and Channels
— scaled the highest-converting service categories (popular characters and show programs)
— launched separate campaigns for B2C and B2B segments
— expanded geographic coverage beyond Kyiv
— tested new advertising formats and audiences
— launched quizzes for better lead qualification
— ran campaigns through Direct messages, Meta lead forms, website forms, and quizzes
RESULTS
Number of leads — 352
Cost per lead — $6.20
Number of sales — 39
Cost per sale — $56.29
Budget — $2,195.52
The best-performing creatives featured real photos and videos from actual events, capturing the atmosphere of the celebrations . Carousel ads showcasing different animators and show programs were particularly effective, allowing multiple popular characters to be presented within a single advertisement and increasing audience engagement.
Goal: Ensure a steady flow of leads for turnkey children's party services (animators, show programs, workshops, decorations) from both private clients and corporate partners in Kyiv and across Ukraine through Meta Ads.
WOW Party is a Kyiv-based event agency specializing in turnkey children's party organization. The company works with both private clients and major corporate partners (Ukrzaliznytsia, Kyivstar, Roshen, NBU, Brocard, Lavina Mall).
TASK
— increase the number of leads for children's party organization
— attract a new audience of parents and corporate clients
— test different service categories and advertising offers
— build an effective lead generation system through Meta Ads
— maintain a consistent flow of leads throughout the year, taking seasonal peak periods (graduation celebrations and New Year holidays) into account
PROBLEMS
— seasonal demand, with peak workloads during summer and the New Year period
— high competition among children's entertainment agencies and event organizers in Kyiv
— a wide range of programs and characters requiring separate promotion
— different target audiences and decision-making processes for B2C and B2B
— a large number of customers with delayed purchase intent
SOLUTION
Analytics and Testing
— conducted competitor and children's party market research
— analyzed the behavior and needs of the target audience
— identified the most popular services for promotion
— segmented advertising campaigns by event type and service category
— built a campaign structure based on seasonality
— segmented audiences into B2C (parents, private parties) and B2B (corporate events, shopping malls)
Creative Strategy
— created content focused on popular characters (Paw Patrol, Frozen, Minecraft, etc.) to quickly capture the attention of children and parents
— developed a separate content direction for corporate clients highlighting well-known partners (Ukrzaliznytsia, Lavina Mall, Multiplex)
— used real photos and videos from events featuring genuine children's emotions
— tested different offers, promotions, and calls to action
— regularly updated advertising materials according to current trends
Technical Implementation
— launched advertising campaigns in Meta Ads
— segmented audiences based on interests and behavior
— launched retargeting campaigns for users who interacted with the website and advertisements
— built a structured testing system for audiences, offers, and creatives
— regularly analyzed campaign performance and optimized the advertising budget
— created a lookalike audience based on the company's customer database
Creative Formats
— videos from real events featuring children's reactions and popular characters
— creatives with special offers and early booking discounts
— content showcasing events organized for well-known partners
— an interactive quiz as a separate format for attracting warm audiences
— carousel ads featuring different animation programs
Scaling and Channels
— scaled the highest-converting service categories (popular characters and show programs)
— launched separate campaigns for B2C and B2B segments
— expanded geographic coverage beyond Kyiv
— tested new advertising formats and audiences
— launched quizzes for better lead qualification
— ran campaigns through Direct messages, Meta lead forms, website forms, and quizzes
RESULTS
Number of leads — 352
Cost per lead — $6.20
Number of sales — 39
Cost per sale — $56.29
Budget — $2,195.52
The best-performing creatives featured real photos and videos from actual events, capturing the atmosphere of the celebrations . Carousel ads showcasing different animators and show programs were particularly effective, allowing multiple popular characters to be presented within a single advertisement and increasing audience engagement.