37 358 APPLICATIONS FOR 12.26 UAH FOR A LEGAL ENTITY
SCALING GOOGLE ADS FROM 0 TO 1000+ LEADS PER MONTH.
A law firm approached me that needed a stable and, most importantly, manageable flow of clients from the internet. The legal services niche is known for high competition and expensive lead costs, especially in Google Search.
Many consider the Google Display Network (GDN) a risky tool for such a task. However, over 37 months of systematic work, we built an effective system that generated over 37 thousand inquiries at an average cost of only 12.26 UAH.
1. Client and Task
Client: A large law firm providing B2C services across Ukraine (family, inheritance, debt, labor law, etc.).
Problem: The company needed a new, scalable source of clients. Existing channels did not provide the required volume and stability.
Tasks I faced:
Develop a strategy to obtain a large number of applications.
Keep the cost per application (CPA) within the projected budget.
Ensure a stable flow of leads every month to load the sales department.
Cover all of Ukraine.
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2. My Solution and Work Process
After analyzing the market, I bet on the Google Display Network (GDN) due to its vast reach and flexible targeting capabilities, which were ideal for scaling.
Key stages of work:
Strategy: The main strategy chosen was the automated "Target Cost Per Acquisition" (Target CPA). This allowed us to delegate to Google's algorithms the search for users who were most likely to submit an application while maintaining the specified cost.
Targeting and Audiences: We tested and combined several types of audiences for maximum reach:
In-market audiences: Users actively searching for legal services.
Look-alike audiences: Based on data about existing clients and those who had already submitted applications.
Keyword targeting: Displaying ads on Google partner sites whose content was relevant to our services.
Creatives: Dozens of banner variants were developed with clear and understandable offers (Unique Selling Propositions) and strong calls to action (CTAs), tailored to different legal practices.
Continuous optimization: Throughout the entire period (37 months), I conducted ongoing work:
Analyzed the effectiveness of placements (ad placements).
Regularly excluded ineffective and "junk" sites.
Tested new hypotheses on audiences and creatives to keep CPA at a low level.
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3. Results in Numbers (over 37 months)
This project is an example of how a long-term strategy and systematic work yield outstanding results.
Total budget: 457,966.24 UAH
Work period: 37 months
Conversions obtained (applications): 37,358
Average cost per application (CPA): 12.26 UAH
Average number of applications per month: ~1010
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4. Client Feedback:
"We have been working with Viktor for over 3 years, and this is the best confirmation of his professionalism. He didn't just 'set up the ads', but created a predictable lead generation system for us that allowed us to scale our business. A stable flow of applications at a low cost is exactly the result we were striving for. I recommend him as a reliable partner."
Dmytro, Managing Partner of the Law Firm
Need a stable and predictable flow of clients for your business? Write to me, and we will discuss how we can develop such an effective system for your niche.
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#advertising, #Facebook, #Meta, #integration, #CRM, #landingpages, #quizzes, #marketing, #lawyers, #lawyer, #funnel, #sales, #scaling, #leadgeneration, #ADS, #legalservices
A law firm approached me that needed a stable and, most importantly, manageable flow of clients from the internet. The legal services niche is known for high competition and expensive lead costs, especially in Google Search.
Many consider the Google Display Network (GDN) a risky tool for such a task. However, over 37 months of systematic work, we built an effective system that generated over 37 thousand inquiries at an average cost of only 12.26 UAH.
1. Client and Task
Client: A large law firm providing B2C services across Ukraine (family, inheritance, debt, labor law, etc.).
Problem: The company needed a new, scalable source of clients. Existing channels did not provide the required volume and stability.
Tasks I faced:
Develop a strategy to obtain a large number of applications.
Keep the cost per application (CPA) within the projected budget.
Ensure a stable flow of leads every month to load the sales department.
Cover all of Ukraine.
-----------
2. My Solution and Work Process
After analyzing the market, I bet on the Google Display Network (GDN) due to its vast reach and flexible targeting capabilities, which were ideal for scaling.
Key stages of work:
Strategy: The main strategy chosen was the automated "Target Cost Per Acquisition" (Target CPA). This allowed us to delegate to Google's algorithms the search for users who were most likely to submit an application while maintaining the specified cost.
Targeting and Audiences: We tested and combined several types of audiences for maximum reach:
In-market audiences: Users actively searching for legal services.
Look-alike audiences: Based on data about existing clients and those who had already submitted applications.
Keyword targeting: Displaying ads on Google partner sites whose content was relevant to our services.
Creatives: Dozens of banner variants were developed with clear and understandable offers (Unique Selling Propositions) and strong calls to action (CTAs), tailored to different legal practices.
Continuous optimization: Throughout the entire period (37 months), I conducted ongoing work:
Analyzed the effectiveness of placements (ad placements).
Regularly excluded ineffective and "junk" sites.
Tested new hypotheses on audiences and creatives to keep CPA at a low level.
-----------
3. Results in Numbers (over 37 months)
This project is an example of how a long-term strategy and systematic work yield outstanding results.
Total budget: 457,966.24 UAH
Work period: 37 months
Conversions obtained (applications): 37,358
Average cost per application (CPA): 12.26 UAH
Average number of applications per month: ~1010
-----------
4. Client Feedback:
"We have been working with Viktor for over 3 years, and this is the best confirmation of his professionalism. He didn't just 'set up the ads', but created a predictable lead generation system for us that allowed us to scale our business. A stable flow of applications at a low cost is exactly the result we were striving for. I recommend him as a reliable partner."
Dmytro, Managing Partner of the Law Firm
Need a stable and predictable flow of clients for your business? Write to me, and we will discuss how we can develop such an effective system for your niche.
----------
#advertising, #Facebook, #Meta, #integration, #CRM, #landingpages, #quizzes, #marketing, #lawyers, #lawyer, #funnel, #sales, #scaling, #leadgeneration, #ADS, #legalservices
Vinnytsia 
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