386 sales on the site with a budget of $580

I was asked to set up the advertising for the online shop of clothing. The goal is to launch sales. The site was new, social networks were not developed before. The technical SEO audit showed a lot of errors and the site was sent to the designers and programming professionals.

In order not to waste time, the decision was made to prepare the Facebook and Instagram landing pages and launch targeted advertising. After filling the pages with content, we began to test the previously developed hypotheses. The best results were shown by the campaign with conversion to the site and retarget with sales by catalogue. As a result, they received 414 858 shows and 386 sales on the site with a advertising budget of $580.