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Project: Online store of game consoles and accessories.Working period from 01.11.2022 to 01.01.2023 (2 months).The customer stopped cooperation as he decided to take a broad profile to the marketer's state.The main task is to increase the number of sales on the site using targeted ads in Meta.The purpose of advertising campaigns is to buy on the website.Strategy of Promotion:
1 .Conversion campaigns .The 2ndSales by catalog through Facebook Commerce Manager.3 .Dynamic retargeting.and 4.and retargeting.Problems in the project:
1 .Less sales;
The 2ndHigh cost of conversion - $15

The Solution:
1 .Selected the most popular items on the site;
The 2ndUnder each product were made separate advertising campaigns;
3 .new creatives and texts;
and 4.Regular optimization was carried out at the level of auditories, stakes, plays, budget distribution, the exchange of creativity.Results for the 1st month:
Advertising budget: $917
The Website - 148
Cost of purchase: $6
The price of the purchase is $11,810
Roosevelt – 13

Results for the 2nd month:
Advertising budget: $1021
Buying on the website - 253
Cost of purchase: $4
The price of the purchase is $21,019
Roosevelt – 21

Results in two months:
Advertising Budget – $1938
Buying on the site - 401
The purchase price is $4.83
The price of the purchase is $32,829
Roosevelt – 16

The source:

The main task was to increase the sales and lower the value of the order.After testing a large number of goods, we managed to find goods that showed better efficiency.An important role in increasing their sales and decreasing the value of the order was played by the video advertising format, namely, a video review with detailed packaging of the product and comments on each stage, accompanied by subtitles.Thus, the user could evaluate the product not only visually, but also with a detailed explanation.This approach was very pleased and when adding new products, I’m continuing to try to use a similar format for video ads.If you need to increase the number of sales, scale them within and beyond the country, reduce the cost of ice or order, write me.I will make an audit of your project free of charge, find the growth points of your business.
Work details
Budget 201 USD
Added 3 April 2023
153 views
Freelancer
Sergiy Brovchenko
Ukraine Kyiv
No reviews

Available for hire Available for hire
On the service 3 years