$45K+ with 12 deals for a European window manufacturer in the USA
Project: Local Manufacturer of European Windows in the USA (NDA).
Task: Enter a competitive market, occupy a niche between local manufacturers and importers, build a stable customer acquisition system.
Period: from 07.2024, work is ongoing.
MARKET ANALYSIS AND STRATEGIC POSITION
Three types of competitors and a window of opportunity have been identified:
•️ Local manufacturers — quick turnaround, but simplified designs.
•️ Importers from Europe — high quality, but delivery takes 2.5–6 months.
•️ Importers from Asia — low price, questionable quality.
Formulated Unique Selling Proposition (USP): European quality and technology with local timelines — production in one month. A position unavailable to any competitor.
WHAT HAS BEEN DONE
1. Creative strategy based on USP
200+ creatives focusing on proving value. Live videos and photos demonstrating: technologies (tilt-and-turn hardware), properties (soundproofing, condensation protection), safety (anti-burglary systems) worked best. In all creatives — key offer: “European windows. Production in one month.”
2. Landing pages for audiences
English-speaking — quiz converted better (familiar quick format).
Russian-speaking — higher conversion on a detailed website.
3. Funnel management
TOF — entry through pain points (“Do windows fog up? Is it noisy?”), then — offer with a complete solution.
4. Diagnosis and optimization of the sales department
- A bottleneck was identified: low conversion at the first contact stage. Solutions implemented:
- Mandatory email collection → conversion to first response increased from 30% to 45%.
- Lead processing speed reduced from 2 weeks to a few hours.
- Work started on sales scripts and increasing touchpoints.
RESULTS
•️ Advertising budget: $45,206
•️ Applications: 1,132
•️ Cost per application: $39.9
•️ Contracts signed: 12
•️ Average check: $10,000 – $100,000
WHAT THE CLIENT RECEIVED
•️ Clear market position. The product stopped being “just another window.” The USP became the foundation of all sales.
•️ Streamlined system. A working mechanism for attracting applications plus diagnosis and a plan to strengthen the sales department.
•️ Understanding of the audience. Proven differences in behavior between Russian-speaking and English-speaking segments and tools for each.
•️ Foundation for scaling. Tested creatives, connections, understanding of unit economics for projected budget growth.
MAIN CONCLUSION
Marketing is not an expense item, but a growth engine. We find the unique position of the product and build a system that monetizes it. 12 deals with checks starting from $10K — a logical result of a systematic approach.
If you want a free audit of advertising campaigns and a growth strategy — message us directly.
Task: Enter a competitive market, occupy a niche between local manufacturers and importers, build a stable customer acquisition system.
Period: from 07.2024, work is ongoing.
MARKET ANALYSIS AND STRATEGIC POSITION
Three types of competitors and a window of opportunity have been identified:
•️ Local manufacturers — quick turnaround, but simplified designs.
•️ Importers from Europe — high quality, but delivery takes 2.5–6 months.
•️ Importers from Asia — low price, questionable quality.
Formulated Unique Selling Proposition (USP): European quality and technology with local timelines — production in one month. A position unavailable to any competitor.
WHAT HAS BEEN DONE
1. Creative strategy based on USP
200+ creatives focusing on proving value. Live videos and photos demonstrating: technologies (tilt-and-turn hardware), properties (soundproofing, condensation protection), safety (anti-burglary systems) worked best. In all creatives — key offer: “European windows. Production in one month.”
2. Landing pages for audiences
English-speaking — quiz converted better (familiar quick format).
Russian-speaking — higher conversion on a detailed website.
3. Funnel management
TOF — entry through pain points (“Do windows fog up? Is it noisy?”), then — offer with a complete solution.
4. Diagnosis and optimization of the sales department
- A bottleneck was identified: low conversion at the first contact stage. Solutions implemented:
- Mandatory email collection → conversion to first response increased from 30% to 45%.
- Lead processing speed reduced from 2 weeks to a few hours.
- Work started on sales scripts and increasing touchpoints.
RESULTS
•️ Advertising budget: $45,206
•️ Applications: 1,132
•️ Cost per application: $39.9
•️ Contracts signed: 12
•️ Average check: $10,000 – $100,000
WHAT THE CLIENT RECEIVED
•️ Clear market position. The product stopped being “just another window.” The USP became the foundation of all sales.
•️ Streamlined system. A working mechanism for attracting applications plus diagnosis and a plan to strengthen the sales department.
•️ Understanding of the audience. Proven differences in behavior between Russian-speaking and English-speaking segments and tools for each.
•️ Foundation for scaling. Tested creatives, connections, understanding of unit economics for projected budget growth.
MAIN CONCLUSION
Marketing is not an expense item, but a growth engine. We find the unique position of the product and build a system that monetizes it. 12 deals with checks starting from $10K — a logical result of a systematic approach.
If you want a free audit of advertising campaigns and a growth strategy — message us directly.
Odessa 
Available for hire